How to Choose a Right Sales Channel for Your Cleaning Machines Business?

How Do You Choose a Right Sales Channel for Your Cleaning Machines Business?

Hey guys. Morning. Ms. Amazon Vivian here.

Today let's talking about How do you Choose a Right Sales Channel for Your Cleaning Machines Business?

What we will cover:?

1. What is Supply Chain?

2. The main advantages for merchant Intermediaries / indirect distribution?

3. What do merchant Intermediaries fulfill?

4. How to Become A Intermediary?

5. Look at a Distributorship proposal

4. How to get the right sales channels?

5. How to develop channels

How Do You Choose the Right Sales Channel for Your Cleaning Machines Business?

As for which sales channel is the right choice for a certain business, it heavily depends on the trends and preferences of the consumers.?

1. What is Supply Chain?

The supply chain starts from manufactures and ends with end-users, there might be numerous types of importers, distributors, wholesalers, retails, and even the internet as intermediaries.

All of these intermediary partners serve as a connection between a manufacture and its end customers.

Intermediaries often aren’t occupied with manufacturing, so they can devote themselves to marketing and sales.

2. The main advantages for merchant Intermediaries / indirect distribution?

Here let's only go see if there are merchant Intermediaries in supply chains, which is Indirect distribution and its main advantages for cleaning machines business:?

Benefits of this approach?

More profit goes directly to the products from the end consumer.

Built-in Trust?

If your channel partner is already well-known within a market or vertical, you don’t have to do the work of establishing a brand presence. Your product will automatically seem more credible because of its endorsement.

Increased Efficiency?

One channel manager paired with several channel partners can bring in the same amount of revenue as five or six salespeople at a fraction of the cost. It’s also typically easier to bring on new partners than hire a new salesperson –especially once you’ve created the program and worked out the kinks.

Rapid Testing and Experimentation?

Channel partners let you experiment with new customer bases, products, packages, promotions, and/or marketing campaigns in a low-stakes environment.

Customer Success?

If your customers need training, onboarding, implementation support, and service, partnering with vendors who offer these services let you focus on closing new business without sacrificing your existing users.

3. What do merchant Intermediaries fulfill?

Next, let’s look at each of the functions that a merchant Intermediaries fulfills.

Here merchant Intermediaries can be referred to as a merchant importer/distributor/wholesaler fulfills.

Purchasing?

They purchase very large quantities of goods directly from producers or other importers/distributors/wholesalers. By purchasing large quantities or volumes, they can secure significantly lower prices.

The same is true for almost all mass-produced goods. When a producer creates a large number of goods, it is most efficient to sell all of them to one Intermediaries, rather than negotiating prices and making sales with many retailers or an even larger number of consumers. Also, the bigger the Intermediaries are, the more likely it will have significant power to set attractive prices.

Warehousing and Transportation

Once the Intermediaries has purchased a mass quantity of goods, it needs to get them to a place where they can be purchased by consumers. This is a complex and expensive process. For example, some Companies operate several distribution centers around the country even abroad. Its distribution center in one big city is super large square feet big and is outfitted with a state of- the art inventory tracking system that allows it to manage the diverse products that move through the center. It relies on its vast trucking fleet to handle the transportation.

Grading and Packaging

Intermediaries buy a very large quantity of goods and then break that quantity down into smaller lots. The process of breaking large quantities into smaller lots that will be resold is called bulk breaking. Often this includes physically sorting, grading, and assembling the goods.?

Risk Bearing

Intermediaries either take title to the goods they purchase, or they own the goods they purchase. There are two primary consequences of this, both of which are both very important to the supply chain channel.?

First, it means that the Intermediaries finances the purchase of the goods and carries the cost of the goods in inventory until they are sold. Because this is a tremendous expense, it drives Intermediaries to be accurate and efficient in their purchasing, warehousing, and transportation processes.

Second, Intermediaries also bear the risk for the products until they are delivered. If goods are damaged in transport and cannot be sold, then the Intermediaries are left with the goods and the cost. If there is a significant change in the value of the products between the time of the purchase from the producer and the sale to the retailer, the Intermediaries will absorb that profit or loss.?

How to Become A Intermediary??

Let's just take an example, if you wanna become a Intermediaries of cleaning machines business, you can ask yourself the below questions:

Do you have a distribution company separate from any other competitors?

Do you have a store ( It can be the ones no matter online or offline) front to display products and a service department for repairs??

Do you want to sell products to professional cleaners that are known for their high quality and performance standards??

How much do you know your target market and customers?

Do you have a professional team for marketing and before & after-sale service??

......

If you answered yes to these types of questions, you can be more confident in the cleaning machines industry, and start the process of becoming a Intermediaries.?

Also, Let's just take a look at an example of a Distributorship proposal from a cleaning machines manufacture / supplier.

We are constantly selecting National or Regional Importers, preferably familiar with the floor cleaning machines distribution business, who wish to cooperate with us by introducing, promoting, and distributing our products in the market, on an exclusive basis.

In addition to an extremely competitive, reliable and innovative range of commercial and industrial sweepers and scrubber-dryers, we offer a full support package as you would expect from a world-class company.

OUR SUPPORT INCLUDES:?

Technical & commercial training.?

Promotional material.?

Supporting material on CD-ROM.?

Web site with private area.?

Monthly newsletter?

Detailed sales manuals.?

Comparison charts.?

4. How to get the right sales channels?

When comes to developing your marketing strategy to get the right sales channels, consider how different sales channels relate to the positioning of your product and potential growth of sales.

Here we just take industrial and commercial floor scrubbers for example.

First, Industrial Floor Scrubbers Market Analysis by End-User / Application

Commercial / Business Center

Shopping Center / Supermarket

Hospitality and Leisure

Hotels

Office Building

Retail Stores

Food & Beverage Industry,?

The food & beverage industry, commercial buildings such as restaurants & entertainment malls, and households contribute to the maximum demand generation for the global floor cleaning machines market.

Industrial

Electronics Industry

Manufacturing

Airport

Tips： Airports segment is expected to harness the highest market share of 29.3% in 2017 and over the forecast period it is expected to reach nearly USD 1,264.36 million by 2025. The airport's segment is followed by Hospitals, hotels and retail stores/warehouses.

Travel

Healthcare

Warehouse

Logistics

Transportation

Education

Schools

Institution

Government

Research Organizations

Healthcare & Pharmaceuticals

Hospitals

Hospitality

Fitness Clubs

Chemical

Household

Automotive,

Chemical Processing

Others

Tips :

The manufacturing and warehouse & logistics segment are expected to witness the highest growth rate during the forecast period owing to the rise in automation and growing usage of the technically advanced product in the industries.

2. Value Chain Analysis

The value chain of the industrial floor scrubbers consists of raw material providers, comprehensive distribution channels and services that are provided by industrial floor scrubbers manufacturers to the end-users. The raw material provider can either be company-owned or any third party depending on the strategic planning adopted by the manufacturer and distributing industrial floor scrubbers and accessories.

Autonomous Floor Scrubber Market by Sales Channel

By Distribution Channel

Online- The use of e-commerce platforms as a part of a distribution is a recent trend.

Offline

Direct

Indirect

5. How to develop sales channels

Developing and implementing a successful strategy for marketing requires a lot of hard work.

There aren’t any shortcuts, but careful investment and follow-up certainly pay off. The path to increased sales through a better sale of Chanel requires positioning your product, choosing the right sales channels, then developing and maintaining your channels. It is also important to continuously assess and reassess the effectiveness of each channel, responding appropriately as consumer preferences continue to change.

Here are some tips to strengthening your distribution channels and improving your ROI;

1. Know your difference?

The first step in creating your cleaning business marketing plan is to know your difference. This means that you need to know what separates your cleaning business from the competition. Likely, you are one of the dozens of cleaning businesses in your local area. Whether your average customer is a homeowner or if you do commercial cleaning and it is the local businesses and buildings around you, most people think clean is clean.

The average person you are trying to reach, might not truly understand the subtle differences that make your cleaning company stand out. It’s your job to educate them on what your cleaning business does best.

Take some time to figure out what your cleaning business does better than anyone else. Is it your customer service? The fact that your employees become like family with clients? Maybe it’s that your commercial cleaning business is one of few that track and share important metrics with clients.

Whatever it is, knowing your difference is a key part of your cleaning business marketing plan as you will refer back to it again and again. You’ll talk about it in your company tagline, your content, to your employees, and even in your advertising. Figure this out first and it will help you down the road when you start to market your cleaning business.

2. Leverage your business community?

Often it seems like online marketing is all the buzz and it’s true that your reach online is critical. However, it’s important to not neglect the power of your local and regional business networks. There are likely local business networking groups that either tie in with town tourism, chamber of commerce organizations, or just exist for the benefit of a thriving marketplace in your area. Devoting some time to attending and supporting events for meeting other local business owners and making new contacts can generate leads in a natural, friendly way, and investment in your community is a fantastic value that benefits all. Such as joining in various of a trade show, that can help you be recognized by potential customers. Once, twice, third...... Try your best to let them remember you. Then connect with them, and communicate with them if possible.

3. Boost your local business leadership credibility?

When you are working on building these networks, you can take it a step further by establishing yourself as a leader in some way.

Do you have a space to offer to host meetings or events?

Do you have a success story or some management expertise to share?

Consider hosting an event where you get together and share best practices and tips! Highlighting what works for your business reminds new potential clients what a great service you offer.

You can also use your company blog as a digital platform in this regard.

Establish yourself as an expert, and you’ll find more companies want to hire the expert, not the novice.

4. Share your company own story?

Sharing your product and company story helps to set you apart and make a connection with your potential customers. What type of your company is? Where do your products come from? Do you have some professional ideas can share? These are all ways to connect that will enrich your story and make your marketing efforts stronger and more tangible! Remember, your clients may be business owners or small businesses too, so you have common ground.

5. Showcase your values?

Consider something you do that exemplifies your business ideals. Is your company certified for a certain market? just like if you have CE certificates or other quality standard certificates at hand? If so, share them with your clients, and since not all cleaning machines are certified, that’s a great discussion point for social media, your blog, and advertising! Talk to them about the products and methods you use; it’s part of your story. Think about what other aspects of your business practice showcase your values and have great marketing appeal!

Focus your messaging on benefits not features?

Focusing on the benefits you provide to your customers and not just features applies to all aspects of your cleaning company marketing plan. A common mistake we see cleaning business owners make is that they are frequently only talking about company or service features.

6. Incentivize referrals?

Everyone knows how crucial referrals are to any small business, especially other business owners, to make your customers feel valued. However, we all know how incredibly busy small business owners are! Be extra sure that you are paying attention to referrals and not letting acknowledgment slip through the cracks. One way to do this and promote even more referrals is to have an incentive system in place. If you offer a discount for tracked referrals, you will ensure you never miss an opportunity to show your current customers some extra gratitude and provide them with even more reason to recommend you to others in their networks.

Learn Your Audience?

Put Consumers First-

Who is your target audience?

What are their shipping habits?

Where do they spend their time?

Tap first into channels where you know consumers are most likely to make a purchase?

Start by researching who your business is looking to reach. Your potential audience may be in a specific area or certain types of business owners. Looking into who your competition is communicating to may also help you establish your audience. In marketing, learning your audience is referred to as identifying a target market.

Understanding the demographics of your target market (age, gender, location) will help you craft a message that is more personal and relatable.

7. Know your target market and ideal customer avatar?

Another critical element of your cleaning business marketing plan is to fully understand your ideal customer and target market. If you don’t know your target market and niche, your marketing efforts will fall flat.

For example, if you have a commercial cleaning business your target market is typically building owners and facilities managers. For residential cleaning businesses, a person in your target market could be homeowners who have extra disposable income and want to save time. Start by creating an ideal customer avatar. This means that you create a representation of your customer and what they do, where they live, how they act, etc. When you know these things it will help with your messaging, and with speaking to your ideal customer’s problems, needs, and interests. The correct targeting of your message makes a huge difference in success or failure when promoting your cleaning business. Spend some time to understand your niche and target market and it will help with creating an effective cleaning business marketing plan.

8. Create a Brand?

Developing a logo and color scheme to be used in all communication with the public and potential clients will set you apart from your competition and make you more memorable.

While creating a logo may seem daunting, it is crucial to increase your business’s recognition. Think of Pepsi or McDonalds. You probably immediately think of the Pepsi globe or the golden arches. Your cleaning machines logo should be recognizable and also relate to the services you are trying to sell.

Along with a recognizable logo, you want to narrow your colors down to a few options that you reuse throughout all communications. Colors like white and blue are associated with cleanliness, purity, and calming, while colors like orange and yellow spark optimism and cheerfulness, and green colors are usually going as eco-friendly.

9. Maintain Your Reputation?

Having a reputable business that people trust is important for commercial and industrial cleaning machines business marketing. You will earn more referrals and repeat customers by instituting best practices to maintain your company's reputation. Be sure you and your staff listen to your customer’s needs and work to fulfill those needs.

Customer satisfaction is the best way to grow your network and establish a recurring customer program. You can do this by always being transparent and honest with your customers and your employees. Employees also have a lot of customer interaction and are an advertisement for your business.

10. Invest in Effective CRM Software

Customer relationship management software (CRM) allows you to more efficiently and effectively schedule and track your clients and store contact information.

The software allows you to maintain a customer database easily, send quotes and estimates, schedule one-time and recurring appointments, and assign work orders to your staff.

11. Grow Your Email List?

Email marketing today is very saturated, but there is a good reason for it. Email is a quick and inexpensive way to reach your audience. As mentioned earlier, developing a conversion website to collect contact information like email addresses is one of the best ways to grow your network.

If you are looking to expand your email reach beyond those who have visited your website, you can purchase email lists. Companies like ZoomInfo, Exact Data, and Sleeknote provide lists that you can buy based on the demographic information you provide, improving how you market your cleaning business.

12. Emphasize the Benefits?

It is easy to start listing the services your cleaning business provides when marketing to the public. Still, potential customers are reaching out to you because they have already decided they need a floor cleaning scrubber. Be sure to highlight the benefits of choosing your company over choosing a competitor.

13. Get Certified?

Applying and having standard quality certificates of the cleaning machines you are doing with, is another essential benefit that will set you apart from the competition and get approved to knock the potential customers' door. For example, we have to get CE certificates if our machines go into the Europe market.

14. Network?

You don’t have to be everywhere, so pick your spot and own the message. For cleaning machines companies, visual channels like Facebook, Instagram, and Youtube are ideal.

Twitter is too fleeting and competitive to achieve any success in, so focus on visual storytelling using visual channels. On Instagram and Facebook, before-and-after pictures will work well.

On Youtube (and on Facebook and Instagram too), customer testimonials, how-to cleaning videos, and features about your team or community will perform well.

14-1 Have a Social Media Plan?

You’re in the cleaning machines business, not marketing. A social media plan helps you can stick with. Set goals and have a clear mission. For example, you can aim to publish one before-and-after picture of your work each week. Or regularly feature a client testimonial on your social media channels. Feature

Using social media as a means to gain exposure to new customers can be very cost-effective. Testimonials, reviews, and referrals from existing customers can be among the most powerful forms of marketing.

Here’s how cleaning machine supply companies can keep their social media channels up to date, and get more testimonials from their existing customers.

14-2. Shoot a Promotional Video?

Filming a promotional video may seem intimidating, but it is a great way how to market your cleaning machines business. Promotional videos allow you to tell your customers what you offer without them having to read and scroll through a website.

Today social media like Facebook and YouTube have made it so anyone can create videos as long as they have a smartphone or some basic equipment. Customers are not always looking for the highest quality video when searching through YouTube. They are usually looking for a friendly face who can provide knowledgeable information to answer their questions.

15. Create content that provides value and sells your cleaning machines and services?

In conjunction with the last step of email marketing, you also need something to send to your email list. A common mistake we see people make is once they start building their email list, the only thing they send out is offers, discounts, or sales pitches on their cleaning services. There is certainly a time and a place for sales messages in your cleaning business marketing plan, but it shouldn’t be the only messages you send to your audience and email list.?

The majority of the content you create should be leading with value first, that informs, educates, or entertains them. Then throughout the content, you subtly plug your cleaning business instead of directly pitching it. Doing this content marketing strategy is more favorable to people and it will attract new people to your site regularly

Also, we know creating content can be a time-consuming process. That’s why it’s one of the services we provide to our clients.?

Tips:

Identify Your Best Advocates?

Some of your team members might already have social media skills that could be useful. Or, they might have excellent people skills that can come in handy for getting more testimonials.

If someone shows an aptitude for taking great pics, sharing stories, or talking to customers, take them aside and encourage them to put their skills to good use. With a bit of direction and an understanding of your goals and templates, you can utilize your existing field teams as social media agents. You won’t need to hire specific marketing staff, and you can make content gathering and storytelling part of the day-to-day for your team.

Conduct “Media Training” for Team Members?

When you’ve identified advocates who can help you gather content in the field, give them a bit of training and empower them to do so. For a successful before-and-after series, you need a well-lit shot of the site when your team arrived, and another of the finished work, that helps to show the contrast between the two.

Acknowledge Your Team for Their Help?

If your team is helping to gather stories for you, celebrate their efforts. Make sure you thank them individually for their efforts, as well as celebrate the results with your team. Seeing their work have a positive effect on the lives of customers will be good for morale. And for your bottom line.

16. Utilize Social Media?

Understanding how different social media channels work will allow you to market your cleaning business better.

Facebook – Facebook makes it easy to set up a business page and have users follow you. From your business page, you can post operating hours and services offered. Customers can also provide a review on your Facebook business page, and better reviews help more potential customers find your page.

LinkedIn – LinkedIn is a professional platform and a free way to post job openings. It is also a great way to create awareness for your cleaning machines’ brand.

Instagram – Recently, Instagram has become the primary platform for social influencers who have a large following and usually get paid to promote businesses and products. Influencers can collaborate with you on how to promote your cleaning machine business.

Have a “Template” for Your Social Media?

An Example Social Media Testimonial Template 一

Your template can be as simple as this:

Our machines speak for themselves at the underground parking lot, then post several related photos or videos. Be remember, people always trust what they see than you said.

Updates?

There’s no need to re-invent the wheel every time you share a post. It’s better to be consistent — to set an expectation about the kind of content you share and keep delivering on that theme. For example, If you use the before-and-after concept, use an app like Layout to create split screens, or always use a two-image post style, to show the difference between the two. Keeping it consistent will make it easier to produce each time, and will also help to create a brand story for your business.

Tips 1：

An Example Social Media Schedule?

You don’t have to post to social media every single day. Let’s say for example that you publish two social media updates per week. One is a before-and-after, and one is a short testimonial from a happy client. That’s a regular rhythm of content, that is one theme and great for word-of-mouth.

Two posts per week featuring the quality of your work and the positive feedback of your customers. With that, you’ll be running circles around your competition. If your customers share your content with their networks, that’s the kind of distribution that larger companies would be happy to pay for. But all you need is a bit of planning, not being afraid to ask, and taking some time to collect some great stories.

Tips 2：

Keep a Consistent Schedule?

Commit to a regular schedule, and build your plan around it. Let’s say you’ve committed to one before-and-after per week. Make sure you are getting the content lined up so you can stick to that schedule. Schedule the content gathering into your week. If you like to publish Instagram posts on a Thursday, commit to gathering content earlier in the week so there’s always something to share. Keep reading to learn how to get your team involved with this process, so you’ll never be starved for good stories to share.

18. Demonstrate your expertise?

Many local newspapers and magazines enjoy highlighting local success stories and sometimes even have a guest or regular “ask the expert” columns in their business sections. If you are a strong writer or have one on your team, consider pitching this to some media in your area. You have a lot of experience to draw from and knowledge that would be beneficial to other business owners who don’t have a clue where to start in hiring a commercial cleaning service. They’d love to know what options are out there, what is affordable, and what is effective. Especially if you have an active blog, a lot of topics you are already using for marketing could easily apply to broaden your reach to local business media and boost your leads!

19. Ask for Reviews?

Honest reviews from current and past customers help build credibility that you can use to your advantage when you are developing a marketing plan and promoting your cleaning machines business. Current statistics show that 84 percent of consumers read reviews for local businesses before they make a decision.

It is important to understand that negative reviews may hurt your business, but striving to achieve customer satisfaction will help you earn positive reviews.

Google – Google is the most popular search engine today, and positive reviews on Google will help you to show up higher in their searches.

Yelp – Yelp is an excellent tool for marketing your cleaning machines business. It is one of the original review sites and is still used by many consumers today.

Facebook – As mentioned earlier, positive Facebook reviews will help increase your visibility on Facebook and can help your Facebook page show up in general search engine inquiries.

20.Review Your Feedback with Your Team?

To get more testimonials and social media success stories, your service needs to be top-notch. The easiest way to get your team to buy into encouraging more positive reviews is to bring them into the process as much as you can. Celebrate your positive feedback by sharing it with your team each week. A short weekly meeting or huddle, or even a company-wide email will be enough to let your team know how much their hard work has a positive effect on customer feedback.

21. Get reviews and testimonials for forms of social proof?

If you are looking to increase sales and conversion rates, social proof needs to be a part of your cleaning machines business marketing plan. Even if you had the best cleaning machines in the world, people won’t necessarily take your word for it.

However, if your customers say that you have the best cleaning machines in the world, it’s a different story. If a third party, such as a happy customer says your machine is great, people are more likely to believe them. Along with this idea, people buy into your customer’s stories and how your cleaning machines helped them.

For example, maybe you helped a building owner reduce their turnover rate because their tenants loved staying in a clean building. Maybe your clients have less stress because they can now spend their time with their family instead of cleaning. When your customers share their stories, your potential customers may resonate with them and decide to buy your service. Use reviews and testimonials as a powerful marketing strategy to promote your cleaning machines business.

Ask Customers for Testimonials?

As mentioned, some customers will be more than happy to share their feedback, either in form of text or on camera. People who leave feedback and testimonials do so with one primary motivation: to help others that come after them. Always ask your customers for testimonials. You’ll get enough to agree to help that you’ll never be starved for reviews, referrals, and social media content.

21. Develop a Conversion -Focused Website

visiting your website. Adding visitors to your email or newsletter list can help turn them into regular clients.

Here are some easy-to-use websites that offer conversion tools to increase your return on investment (ROI):

Wix

Squarespace

WordPress

GoDaddy

23. Stay on top of your metrics

In addition to using real-time reporting metrics to step up your management game, do you have tracking software set up to analyze what is already working with your inbound marketing efforts?

Do you see any growth or emerging patterns in some areas? Gather as much information as possible for the most thorough analysis.

24. Use local SEO data to boost traffic and increase leads?

According to Entrepreneur, local SEO is more important than ever and only growing as Google works to support smaller businesses in their locations. That means it’s a fantastic time to maximize your impact by incorporating more location-specific words and phrases in your marketing strategies. It also means that your online profiles on Angie’s List, Thumbtack, Google+, Facebook, Yelp and others are completely up-to-date and comprehensive with your services, keywords, areas, businesses you serve and contact information. Local SEO can work to drive more digital traffic and leads directly back to your website without you even needing to pick up the phone.

25. The next step of the cleaning machines business marketing plan is to advertise?

The final step of your cleaning company marketing plan is to start advertising your cleaning business. You might find it odd that advertising is the final step, especially when it’s something almost every cleaning The reason for this is that most people think that advertising is going to fix all of their marketing issues. Unfortunately, if you don’t have the right foundations in place with the earlier steps we covered, your advertising could fall flat.

For example, if you don’t have your difference established and don’t know your target market, the messaging of your ads will be off and people won’t buy. If your cleaning machines business website isn’t optimized and you only talk about features and not benefits, and start sending more visitors to your site, it’s a waste and they won’t convert into leads and sales. From there if you don’t have quality reviews, people are less likely to take your cleaning machines business seriously and your ads will be less effective. If you don’t have an email list and no way to capture the information of visitors that came from ads you’ll let many potential customers slip through the cracks.

Without exceptional service, the leads you get from advertising won’t turn into repeat customers, and they won’t give you referrals. So while advertising your cleaning business is essential, you can see without the other steps of the cleaning business marketing plan in place, it can get less than optimal results.

Invest in Pay Per Click Advertising?

Utilize pay-per-click advertising to drive traffic to your cleaning business website. Websites like Google Ads and Microsoft Advertising offer paid plans that will prioritize your website over a competitor’s site when someone searches for industrial cleaning machines, commercial cleaning machines, or another service your business offers.

Use data to target your ads?

Facebook advertising is very effective for many small businesses and can provide a real boost by putting target audiences to work. Zero in on specific locations where you see the potential and want to grow your business or see an emerging demographic! If you’ve identified your most profitable customers already, you know what types of customers to target in which areas, and how to best make these ads work for you. You can also work with Groupon and Yelp advertising for targeted ads.

Finally, we have not talked about the trade shows, and I will share this in another post.?

Looking forward to your comments, and follow us to learn more about cleaning solutions every day. MZL Scrubbers - Strong battery back up 5.5 hours as Dark Horse. #Cleaning Machines Supplies #Commercial Cleaning Equipment #Cleaning and Hygiene Service Provider