How to choose the right marketing agency for your business

Today, there are over 4 billion internet users. If digital marketing can help you engage with the tiniest fraction of this global audience, it could play an integral role in your company’s growth. Something with so much potential shouldn’t be left to chance. Knowing how to choose the right marketing agency for your business is not exactly life or death, but it can have some serious ramifications for the growth of your business. And, isn’t that the same thing?

Choosing a marketing agency  

Finding an agency is easy. The hard part is finding an agency that is right for your business. You should keep the following in mind when you’re trying to decide:

1. Trust

The results of a digital marketing campaign are never guaranteed. Can you trust our agency when things go wrong? Will unexpected invoices hit your inbox? When deadlines are fast approaching and something’s not right, can you count on honesty, even if what they say is the last thing you want to hear?

2. Value

When you choose to move forward with an agency, it’s usually because of the abundance of new marketing tactics and tools that pop up every day. You need an expert partner to stay on top of the latest trend; one who knows how to make the best use of different platforms.

3. Transparency

Transparency plays back into trust. For example, the question of pricing must be clarified up front. It’s no secret that some companies will tell you what you want to hear just to win your contract, so be wary of this. You’d be working on shaky foundations.

What to judge when choosing an agency

1. Size doesn’t matter

You might not want to be your agency’s biggest client, or the smallest, but the days of judging companies on the number of desks in their office are gone. Instead, Look at the company’s expertise, calibre and culture. Does the team communicate well, work in tandem and demonstrate an understanding and dedication to your mission?

2. You need more than a case study

Before you hire new employees, you conduct interviews and check references. But does the same happen with your marketing agency? Past work is a strong indicator of capabilities but only to a degree. Ask to speak with some of their clients who can tell you in their own words what the agency is like to work with on a practical, day to day level.

3. Price isn’t everything…

…but expectation is. Ask for a clear explanation of the work you can expect, the deliverables the agency will provide and what you will pay for them. Transparency and trust play a big role here, as the costs can fluctuate based on the products or services you use for your campaign.

4. Pay attention to the agency’s own marketing efforts

‘Practice what you preach’ is pertinent to marketing, so look at their content and question whether it’s engaging, educational and well-edited. Of course, how agencies promote their own business will differ to how they market yours. But when choosing an agency, you want evidence they can do for themselves what they have promised to do for you.

How to choose the right marketing agency

Running your own marketing campaign without a strategy, good execution or testing is a recipe for failure. You’re an expert at what you do. The right marketing agency is expert at taking what you’re great at and bringing it to the right people. Repeatedly.