How to choose the right Lead Conversion Method for your Business (and Bandwidth)

As entrepreneurs, we're constantly bombarded with advice on the "best" ways to grow our audience and convert them into customers. But here's the thing - there's no one-size-fits-all solution.?

That's why I've developed what I call the "Bridge Funnel Matrix" to help you navigate this complex landscape to find the right conversion vehicle for your business and bandwidth.

But first what do I mean by "Bridge Funnel"?

This is my name for the conversion vehicle that takes passive members of your audience to opt in and become leads for you to convert.?

They stop being just a podcast listener, video watcher, social media follower and they get in active conversation with you on a platform you own like email, DMs or SMS.?

My Bridge Funnel Matrix is a helpful way to plot out the main types of Bridge Funnels out there so you can choose the right one for you.?

The Bridge Funnel Matrix?

There are 2 key things that matter when it comes to converting your audience into leads:

1. What Buyer Stage they are at and

2. How much resources you are willing to put in

These 2 things are the two axes of the Bridge Funnel Matrix

• Effort (Low to High)
• Buyer Stage (Symptom aware to Solution aware)

Here are the 5 main bridge funnel vehicles:

1. Evergreen Lead Magnets

These are your classic PDFs, cheat sheets, or quizzes that live on your website or social media bios. While they seem simple, creating an effective lead magnet requires more thought than you might expect. The key is to address a specific, acute symptom your audience is experiencing.

2. Event Lead Magnets

Think giveaways or virtual summits. These are high-effort, time-bound events that can rapidly grow your list. For example, our last virtual summit brought in nearly 2,000 new subscribers! However, they require significant planning and energy.

3. Calls

Booking calls is a straightforward approach, but it's best for people who are already solution-aware. You won't get huge volume, but those who book are likely ready to buy.

4. Live Conversion Events

This category includes webinars, challenges, or masterclasses. They're high-effort but incredibly effective at moving people from symptom-aware to solution-aware quickly.

5. Automated Extended Training

These are email courses, video series, or automated webinars. While they seem low-effort in theory, creating an effective automated sequence requires careful planning and ongoing optimization.

So, Which Bridge Funnel Should You Choose?

It depends on your goals and resources. Here's my recommendation:

1. If you already have an offer, focus on one live conversion event (like a webinar or challenge) and create 1-2 evergreen lead magnets.
2. If you don't have an offer yet, consider running a virtual summit. It's a fantastic way to build relationships, grow your list, and make progress while you're finalizing your offer.

Remember, the key is to choose one approach and optimize it over time. Don't try to do everything at once!

What's your go-to bridge funnel strategy? Have you tried any of these approaches? Let me know in the comments!

Want more? Check out my video training on the Bridge Funnel:?

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