How To Choose The Right Animated Explainer Video Company

Choosing the right animated explainer video company can be a crucial decision for your business, as the quality and style of your explainer video will directly impact how well you communicate with your audience. Here’s a guide on what to consider when selecting a company to produce your animated explainer video.

1. Check Their Portfolio

The first step in evaluating a video company is reviewing their portfolio. Look at their previous work to assess the quality, creativity, and style of their animations. Does their portfolio include a variety of industries and styles? A strong portfolio demonstrates the company’s capability and experience.

• Tip: Look for videos that are similar to what you envision for your brand. If you’re in tech, see if they’ve done tech videos; if you’re in healthcare, check for similar industry experience.

2. Understand Their Process

A solid explainer video requires a collaborative and structured production process. Ask the company about their workflow and how they manage projects from concept to delivery.

• Key stages to ask about:Discovery and scriptwriting: How do they ensure they understand your brand and message?Storyboarding: How will they visualize your message before animating it?Animation: What software do they use, and how long does the process take?Revisions: How many rounds of revisions are included?

A transparent and well-structured process ensures smooth collaboration and a better end result.

3. Quality of Communication

Good communication is key to any successful project. You want a company that listens to your ideas, asks the right questions, and keeps you updated throughout the process.

• Tip: Pay attention to how responsive they are to your initial inquiries. Do they provide clear answers and suggestions? Companies that communicate well from the start are more likely to keep you in the loop as the project progresses.

4. Pricing and Budget

While price is important, it should not be the sole factor in your decision. Companies that offer lower prices may cut corners on quality. Conversely, the most expensive option doesn’t guarantee the best product either.

• Tip: Understand what’s included in the price. Does the cost cover the entire process, including scriptwriting, voiceovers, and revisions? Make sure you know exactly what you’re getting for your budget.

5. Check Client Reviews and Testimonials

Customer feedback is a valuable resource when choosing a video production company. Check reviews on platforms like Clutch, Google, or even their website. Look for trends in the feedback. Do clients mention high-quality work, professionalism, or timely delivery? Negative reviews can offer insights into potential issues.

• Tip: Reach out to some of their past clients to hear firsthand about their experience working with the company.

6. Style and Creativity

Every company has a unique style, and it’s important that this style aligns with your brand’s tone and messaging. Whether you want a fun, playful video or something more corporate and formal, the company should be able to adapt to your vision.

• Tip: If you have a specific style in mind, make sure the company has experience creating videos in that style. Some companies may specialize in 2D animation, while others excel in 3D or motion graphics.

7. Timeline and Flexibility

Before committing, ask the company about their typical turnaround time and whether they can meet your deadlines. A professional video production company should provide a realistic timeline for your project.

• Tip: Look for a company that offers flexibility in case your deadlines shift. Avoid companies that promise extremely fast delivery at the cost of quality.

8. Technical Expertise

The animation company you choose should have skilled animators and access to top-notch tools. Make sure the company is familiar with the latest trends in animation and has the technical capabilities to deliver high-quality visuals and sound.

• Tip: Ask about their animation software and whether they can create high-definition (HD) or 4K videos depending on your needs.

Choosing the right animated explainer video company is a critical decision that can significantly impact the success of your marketing and communication strategies. By reviewing their portfolio, understanding their process, and assessing their communication skills, you can make a well-informed decision. Keep in mind that finding the right balance between cost, quality, and style is key to getting a video that truly resonates with your audience.