How to Choose a Name for Your Beverage
Billy Roberts
Shot & Drink Co-Packer. Unlock Major Distribution Opportunities through #NSFC #OrganicManufacturing #cGMP Certifications! Proud Co-Manufacturer with Key Chain - Modern CPG Manufacturing.
A well-chosen name not only reflects the drink's essence but also resonates with the target audience. According to a study by the Journal of Consumer Research, names that evoke sensory experiences or emotions tend to be more memorable and appealing for consumers. What does this mean?
Well, consider the name "Mystic Mango" (GT's Living Foods).
Ah, "Mystic Mango"
I don't know about you, but this name dances on the tongue like an exquisite waltz, conjuring visions of a mango plucked by the gods, kissed by the sun and blessed by the moon, imbued with the wisdom and secrets of the universe with every sip, awakening the soul and igniting the fires of creativity, transporting those who drink its ethereal essence to a realm where dreams and reality intertwine, where the mundane becomes magical and the ordinary transforms into the extraordinary, promising adventure through tropical paradises where the air is thick with the scent of ripe mangoes and the sound of gentle waves caressing the universe, guiding you through lush landscapes of the imagination with the sweet, succulent taste of mango.
But I digress.
It's also a good idea to consider the drink's ingredients (like mango), flavor profile, and intended market (the word "mystic" speaks well to hippy-dippy kombucha drinkers like me.)
Additionally, cultural and historical references can add depth and intrigue to beverages, making them stand out in a crowded market. One of the links provided below gives you a look at Buffalo Trace Distillery's latest edition of its "Prohibition Collection", an annual limited-edition lineup of five bottles honoring the whiskeys that were legally produced and sold at the Distillery during the days of the 18th Amendment.
Quick side note - By law, no one could produce, sell, or transport alcohol during this time—unless it was for medicinal purposes. Buffalo Trace was among these lucky few.
Sound familiar cannabis entrepreneurs?
Anyways, this "ode to history" marketing tactic works well on a consumer like me - I have a love of U.S. History. This approach not only helps in differentiating the product but also in building a strong brand identity.
Ultimately, the process of naming a beverage involves a blend of creativity, market research, and strategic thinking. By considering the sensory and emotional impact of the name, aligning it with the drink's characteristics, and leveraging expert insights, producers can craft names that captivate consumers and drive sales. Whether you're launching a new cocktail, a refreshing soft drink, or a unique health beverage, a thoughtfully chosen name can be a powerful asset in your branding arsenal
And finally, once all that is done, check for trademark availability (link below).
I have found through experience, if the name is trademarked, swear a couple times, take a deep breath, have a shot of historically branded whiskey, and try, try again!
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