How to Choose Industry Analysts Who Drive Results for your Business
The Enchanted Quadrant to the Rescue!
Investing energy in the right analysts is the difference between wasting time and skyrocketing the awareness of your company.? There are about 10,000 analysts? in the world but most are not going to influence your market. Analyst relations will pay off handsomely when you choose the right analysts and build strong relationships. To help you decide who to focus on, I've created The Enchanted Quadrant of Industry Analysts.
The EQ, as I like to call it, measures individual analysts in two dimensions:? Their level of influence on your market and their sentiment towards your business. I’ve used some of the world’s better-known “analysts” in our example EQ above.
Read on to learn more about how to use the Enchanted Quadrant to enchant your analyst relations program.
Director of Market Intelligence and Analysis
2 个月The usual 2x2 for this is Influence X Reach, which is a more useful rubric as an AR pro should be able to manage sentiment.
Scaling disruptive startups to exit with generative AI, MarTech stacks, and lean high-growth teams. Focused on delivering growth momentum and securing team success post-exit.
2 个月Flipping the script, genius!
Director, Analyst Relations
2 个月Love this Robin!! Great work. Ooh do you want to name each quadrant too? How about: Leader quadrant = power partners or golden allies. Challenger = Gatekeepers, skeptics...or Critics? Niche = Detractors, and Visionaries = Backers. OR - since it's an Enchanted Quadrant: Top Right: Magic Makers Top Left: Dragon Tamers Bottom Right: Hopeful Hedges Bottom Left: Shadow Critics
CEO and Principal Analyst / Top 10 Global Tech Analyst
2 个月Thanks for sharing your insights.
We help B2B tech vendors to get and stay on the radar of industry analysts (inc on the Gartner Magic Quadrant). Co-founder of the IIAR>, IBM, Oracle, Criteo alumni #ARchat, IIAR> Certified Professional.
2 个月Reminds me of the The IIAR> (Institute of Influencer & Analyst Relations) Tragic Quadrant > https://analystrelations.org/2019/10/11/the-iiar-tragic-quadrant-2018/