How to choose the best social media platform for your B2B business (FREE CHECKLIST)

Choosing the right social media platforms is an important part of building an effective social media?marketing strategy?for your business or brand. With so many different platforms to choose from, each with its own unique features and?target audience, it can be difficult to know where to focus your efforts.

To select the best social media platform for your needs, it is important to first?identify your goals?and target audience. For example, if you are targeting a younger, more visual audience, Instagram or TikTok may be the best platform to use. If you are looking to connect with professionals or other businesses, LinkedIn may be a better fit.

Moreover, social media platforms support your B2B business to generate leads and sales.

“Facebook?is the leading social network at?2.9 billion monthly active users, followed by YouTube (2.3 billion), WhatsApp (2 billion), FB Messenger (1.3 billion), and WeChat (1.2 billion)” According to?backlinko

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Why Should You Use social media for Your Business?

Businesses must have an online presence in the modern digital environment.

Additionally, if they want to improve?lead generation?and?raise brand awareness, they must be engaged on social media platforms.

Engaging with customers on social media also gives you a better understanding of consumer behavior.

Since the majority of your clients regularly utilize social media, you can have a clear understanding of their interests, what they’re saying about your company, and how you can best serve their needs.

There are two types of social media marketing: channels and platforms. Although they are frequently used interchangeably, there are a few significant distinctions between them.

“Out of?4.48 billion?social media users,?99%?access websites or apps through a mobile device, with only?1.32%?accessing platforms exclusively via desktop”

According to?backlinko

What are social media platforms and channel?

A channel?is a conduit for one-way communication.

Consider websites, push notifications, and email marketing.

A platform is a place on the internet where users can communicate.

Think of Pinterest, Facebook, and Instagram.

These platforms enable interaction between companies and customers, fostering the development of an online community.

In addition, social media platforms could increase sales and revenue.

How Social Media Can Benefit Your Business?

Social networking is a fantastic tool for connecting with customers and for learning what they think of your company. When selecting the best social media platform for your business, it is essential?to?understand what your audience wants.

1- Increase Incoming Traffic:

Without social media, your business can only reach your circle of devoted customers.

By promoting your company on various social media sites, you can attract new clients naturally.

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2- Obtain Market insight:

Social networking is the best approach to directly?get customer feedback.

Whether in comments or messages, users typically don’t hold back when expressing their likes and dislikes for certain goods and services.

Social media also enables you to monitor user profile activity to discover their hobbies and viewpoints.

“By region, social media growth in 2019-2020 is led by Asia: +16.98%, Africa +13.92%, South America +8.00%, North America +6.96%, Europe +4.32%, and Australasia +4.9%”

According to?backlinko

3- Save money:

A cost-effective strategy to market your company is through social networking.

This is because most social media platforms offer free account creation and registration.

Social media paid to advertise is also reasonably priced.

Moreover, it will increase sales and revenue.

Here are some steps for choosing the right social media platforms for your B2B business:

1- Consider your target audience first:

The target audience?should always come first when selecting a social media platform.

Nothing else—not even size—really matters if your audience isn’t engaged with the channel.

For instance, Facebook has more active members than any other network, but if your target audience hangs out on Snapchat, you should be there.

2- Understand Your Target Market:

Customer feedback, social media, social listening, and on-site statistics can all help you understand your target audience and their personas, but you should always test these theories for yourself.

Before starting?customer segmentation, it would be beneficial if you first?built your client personas. For instance, to address the limited audience who reads your articles on arts and crafts, you could design a campaign that promotes your lead magnet on creating paper art.

Furthermore, you can develop?email campaigns, suggest certain tools, and push information based on the preferences of your customers. By split-testing your campaigns and giving your audience specialized material, you might discover fresh and important facts about your target audience.

Search through all of your social media accounts for any recent comments or mentions. You should reciprocate if someone engages with your brand on social media by liking, commenting on, or sharing their post. Customers want brands to engage with them on social media if they want their business.

You can learn more about your target market by looking at your social media profiles.

By communicating with your followers, you might learn about client concerns or areas where achievement is lacking. Engaging with potential clients on your channel is one of the best social media methods to increase sales and website traffic.

“The current percentage of people using social media is 56.8% of the world’s total population. However, when we look into platform penetration rates from people in eligible audiences, 93.33% of 4.8 billion global internet users and 85% of 5.27 billion mobile phone users are on social media.”

According to?backlinko

3- Set objectives for social media:

As part of your entire?marketing plan, it’s crucial to first establish your social media goals.

You might start by responding to the following inquiries:

• Do you want to increase brand recognition?
• Drive visitors to an event?
• to improve communication with your clients?

Set precise, quantifiable objectives that you can work towards achieving on social media platforms for business, based on your replies and objective. Setting goals increases the likelihood that you will achieve them. They keep you responsible and direct your spending.

4- Consider the Nature of Your Business:

Whether a company is business-to-business (B2B) or?business-to-consumer (B2C)?will determine this. Facebook and Instagram assist B2C businesses in increasing visibility, engaging customers visually, and fostering interaction. LinkedIn aids in B2B targeting by establishing personal relationships with both present and potential customers. Additionally, every company ought to embrace YouTube for interaction and sharing. It enhances your brand’s legitimacy and is Google-friendly.

5- Understand the various social media platforms and how they work:

Learn about the various social media platforms and their functions after you’ve established your goals. Consider how you, as a user of social media, use each network.

The most popular business-related social media networks are illustrated below:

• Facebook:
• People utilize the site to communicate with their friends, favorite businesses, and other emotionally appealing stuff.
• Share news, updates, and images with your Facebook audience in a way that will pique their interest so they will like, share, and comment on your posts. Given that many users use Facebook to engage with friends and family, your messages shouldn’t be overtly salesy.
• LinkedIn:
• is the most expert network out of all the social media sites. Until recently,?LinkedIn?was only used for networking and recruiting. It was simply a great way to list jobs and engage in regular employee networking at the time.
• However, LinkedIn is now a great place to connect with others who share your interests and exchange lengthy postings. A certain strategy to increase traffic to your website and get more leads is to link the posts back to it.
• Twitter:
• is where people go to get news and updates on live events. Users check this quick-paced portal frequently to keep track of and remain current on hot issues and happenings.
• Additionally, this is an excellent platform for customers to immediately interact with the brands and companies they follow. Use Twitter to have a smart conversation with your followers in 280 characters or fewer. You can share statistics, articles, or quotes along with a link to your landing page or website. To reach a larger audience, use hashtags. The reach of your posts can be considerably increased by choosing the proper hashtags.
• Instagram:
• The short answer is absolutely yes if you’re asking if you can locate a sizable portion of your clients on Instagram. Instagram is a well-liked medium for companies that prioritize content creation employing beautiful photographs, distinctive graphics, and live videos shot in the selfie style that addresses their audience.
• Instagram stories and posts are a great way to quickly introduce new items and services from your company, which makes social media a great tool for generating leads.
• YouTube:
• As the importance of video content in the field of digital marketing increases, YouTube is growing in popularity as a social media site for vlogs (video blogs) and other forms of video content. Your company can distribute anything, including how-to manuals, instructional videos, tips and tricks, and corporate videos. Make interesting films on YouTube to promote your brand. Keep in mind that video quality is important.

Conclusion:

Deciding which?social media platforms?for business can be a daunting task. However, with the right research and understanding of your target audience, their preferences, and habits, you can easily determine which platforms are best suited for your business objectives. Consider factors such as the type of content you plan to create and share, which platforms align best with your brand’s tone and messaging, how much time and resources you can allocate to managing your social media presence, and which platforms align best with your marketing goals.

It is also crucial to keep track of emerging social media trends and take advantage of new features that can help your business stand out.

Incorporating the right social media strategy into your business plan can contribute to a significant increase in brand awareness, customer engagement and ultimately drive more conversions and sales.

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