How Chipotle Rewards is Continuing to Evolve After Becoming the Fastest-Growing Loyalty Program in History

The Customer Loyalty Program. The customer's best friend, right? Wrong.

You don't need to be Einstein to know that customer loyalty is a two-way street - and it's up to you, not your customer, to ensure that they're loyal to your brand for a long time.

But what are customer loyalty programs? Essentially, they're a system that rewards customer loyalty by giving them points for every dollar spent on your product(s). Customers can then exchange these points for rewards for their choice.

Rewards programs have been around for ages, but it wasn't until recently that they began attracting more attention from marketers and customer retention experts.

Why? Because they work! Statistics show that 65% of customers say they enjoy loyalty programs and 52% of customers say that loyalty programs are one key reason they choose specific retailers or brands. (Source)

Now, Chipotle isn't new to successfully implementing a customer loyalty program - and it's clear why their Rewards Program has become so popular over the years. You know what we're talking about here: free food for every purchase. Their previous system offered just one point per dollar spent at any restaurant location for $20 worth of credit towards future purchases.

And their customer loyalty program was a tremendous success, resulting in a massive boost in digital sales of $2 billion. In addition to adding over 20 million users to their database (and that number continues growing). But it wasn't until recently that they added Extras into their customer rewards system - which is now kicking customer retention & engagement up a notch!

Extra appeals directly to your customer's sense of entertainment and playfulness. We're talking about an engaging feature for Chipotle lovers everywhere! What better way could you ask for than having more chances of earning free food? Rewards programs are always fun but what makes them even greater is when they give customers something interactive, like being able to win points through different actions such as watching a video or visiting your website - and Extras are all of that, plus so much more.

So here's a synopsis of how this customer loyalty program can benefit your business:

1. Create a sense of community between employees & customers (when put into place correctly)
2. Strengthen customer retention by giving them reasons to come back for more
3. Gain customer insights through transaction data captured with each purchase/transaction made in-store or online through credit card information. This is collected at the time of payment via rewards system integration. And it's an extremely useful feature as it gives you access to ALL transaction history linked to customer accounts. You'll be able to view when someone joined your reward program what their favorite purchases are, where they typically visit from, and much more.
4. Customer engagement is at an all-time high since customer rewards programs are designed for members to gain points by taking advantage of fun activities - as opposed to simply spending money with you! What's not to love about that?

Chipotle Rewards has become the fastest-growing customer loyalty program in history because they understand their customers better than anyone else (and it shows). They know what will appeal most to them, which is why we think this rewards system deserves a standing ovation.

Now it's your turn! Don't get left behind!

Get started today by connect with me. We at Eclipse Results are experts at helping companies create their ideal customer loyalty program, which aligns perfectly with their needs and brand image.

So get in touch today and stay ahead of the curve!

And share your thoughts on the massive movement towards customer loyalty programs!