How to Check if Your Website is SEO Optimized (5 Easy Ways)

How Can I Tell if My Website is SEO Optimized?

While most small businesses understand that SEO is important you might not know exactly how SEO works, or how you can check your website's SEO performance.

SEO utilizes things like keywords, internal and external links, and optimized content to help search engines find content and rank websites higher on search engine results pages (SERPs).

Here are 5 simple things you can look for and some tools that can help you tell if your website is optimized or, needs help to rank.

Is Your Website Already Optimized?

Before I jump in the simple answer to "Is my website SEO optimized?" is?NO, because SEO is never done. SEO is an ongoing process. You constantly need to be adding changing and optimizing your content to stay on top of Google.

So if you're not actively doing SEO your site is definitely not optimized. But if you are doing SEO or have done any in the past here are some things to look for.

Why Check if Your Website is SEO Optimized?

By checking if your website is SEO optimized, you’ll know if there are any improvements that you can make to grow your search engine traffic.

Since search engines are often the largest source of website traffic, this can be very valuable to your WordPress business website.

However, when it comes to SEO, there’s a lot you need to get right, including a lot of technical SEO jargon that can be confusing for beginners.

Luckily, there are a variety of SEO tools you can use to see if your website is SEO optimized and the steps you can take to improve your SEO.

With that said, let’s look at two ways you can check if your website is SEO optimized.

In this Article, We will cover:

1. Are You Getting Leads?
2. Titles, Metas, H1s
3. Ranking of Keywords
4. Site Speed & Mobile Friendliness
5. Technical Site Audit

5 WAYS TO TELL IF YOUR WEBSITE IS SEO-OPTIMIZED

1: Are You Getting Leads?

As a business owner the number one thing you should care about with SEO is are you getting leads from your website? Are they filling out forms or picking up the phone and calling you? And if you have a shopping cart on your site are you getting sales?

If you're getting leads from your SEO, everything else is secondary. Your SEO company or your marketing team might be tracking 200 other things, but leads are key.

If you don't know where your leads are coming from you should be tracking them. We have a leads dashboard where we can track all your form fills and phone calls and show you where each and every lead is coming from!

2: Titles, Metas, H1s

A fully optimized web page focuses on one topic.

One of the easiest ways to tell if your site is SEO optimized is to look at your title tags, meta descriptions, and H1s. The title, description, and headers on each page should include keywords that you want your page to rank for.

For example, you can see that our web design page is optimized for the keyword 'Digital Marketing Manager'. It's in the title at the top of the browser window and it's in the main headers on the page.

And if you search for Digital Marketing Manager on Google, you'll see the keyword again in the title and the description on the search engine results page.

You can check each page on your website individually like this or we use a tool called Screaming Frog to crawl your entire site and show you all your titles and metas.

3: Keyword Rankings

One of the best ways to monitor your keyword rankings is to set up a campaign in our Position Tracking tool. It’ll track your rankings daily. And automatically.?

Next if your site is SEO optimized you should be ranking for keywords that are relevant for your business.

Googling your keywords is one way to check rankings, but it can be inconsistent. So, we use a SEO tool called SEMRUSH that can track all the different keywords you're ranking for, how they change over time and even how your rankings compare to your competitors.

4: Site Speed & Mobile Friendliness

You can utilize?Google Search Console?to check your site’s mobile friendly score.

Google prioritizes websites that are fast and mobile-friendly, and their recent core web vitals update made site performance a ranking factor.

Bottom line: an SEO optimized site should load fast and provide a great experience especially on mobile. Google has a Page speed test and a mobile-friendly test where you can check to see if your website is optimized to meet Google standards.

5: Technical Site Audit

Finally, if your site is optimized for SEO, it should be relatively free of technical errors like broken links, 404 errors, uncompressed images, or other issues.

Using SEMRUSH we can do a site audit to improve the overall health of your site. Most of our clients start with a score of less than 50 percent and we work to keep their site health score at over 90 percent.

Have You Checked Your Site's SEO Performance?

Again, SEO is an ongoing process is never truly done. But if you're wondering if your site is SEO optimized look at your leads first, then dig into the details like your meta tags, rankings, and site performance.

Or even better contact me for a free SEO audit and I'll run the reports for you and then walk you through how you can get better results from your SEO.