How to Check Delivery Rates for an Email Marketing Campaign?

In the ever-evolving landscape of digital marketing, email marketing stands out as a game changer. Its ability to directly reach customers, provide personalized content, and drive engagement makes it an indispensable tool for D2C startups and marketing freelancers. However, the effectiveness of an email marketing campaign hinges on one critical factor: ensuring that your emails are successfully delivered to your recipients' inboxes. This guide will explore various free and paid tools to check delivery rates, providing you with the insights needed to optimize and maximize your email marketing efforts.

The Importance of Delivery Rates in Email Marketing

Let’s start with understanding delivery rates, as it is one of the most crucial factors for the success of your email marketing campaigns. The delivery rate is calculated as follows:

A high delivery rate indicates successful email delivery, while a low delivery rate highlights potential issues like poor sender reputation, invalid email addresses, or content triggering spam filters.

Essential Free Tools to Monitor Delivery Rates

Mailchimp Free Plan: Robust Analytics for Beginners

Mailchimp is a popular Email Service Provider (ESP) offering a free plan with robust analytics, including delivery rates. The free plan allows users to send up to 10,000 emails per month to up to 2,000 subscribers. Mailchimp’s detailed reports provide insights into delivery rates, bounce rates, open rates, and click-through rates, helping you understand overall campaign performance.

Steps to Check Delivery Rates in Mailchimp:

1. Log in to Mailchimp: Access your Mailchimp account and navigate to the dashboard.
2. Select Campaigns: Click on the ‘Campaigns’ tab to view your sent campaigns.
3. View Campaign Reports: Select the campaign you want to analyze. Click on ‘View Report’ to access detailed metrics.
4. Check Delivery Rate: In the report, you will see a section labeled ‘Delivery Rate’ or ‘Delivery Summary’. This section displays the number of emails sent, delivered, and bounced.

Sendinblue Free Plan: Daily Insights at No Cost

Sendinblue ’s free plan allows you to send up to 300 emails per day with detailed analytics. This plan includes essential metrics such as delivery rates, open rates, and click-through rates. The user-friendly interface makes it easy to track the performance of your email campaigns and identify areas for improvement.

Steps to Check Delivery Rates in Sendinblue:

1. Log in to Sendinblue: Access your Sendinblue account and go to the dashboard.
2. Navigate to Campaigns: Click on the ‘Campaigns’ tab and select the campaign you want to analyze.
3. View Campaign Statistics: Click on the campaign name to open the detailed report.
4. Check Delivery Metrics: In the report, you will find delivery metrics showing the number of emails sent, delivered, and bounced.

Moosend Free Plan: Comprehensive Metrics for Small Lists

Moosend offers a free plan with unlimited emails to up to 1,000 subscribers and includes detailed campaign reports. This plan provides insights into delivery rates, bounce rates, open rates, and click-through rates. Moosend’s analytics tools help you monitor and optimize your email marketing efforts effectively.

Steps to Check Delivery Rates in Moosend:

1. Log in to Moosend: Access your Moosend account and navigate to the dashboard.
2. Go to Campaigns: Click on the ‘Campaigns’ tab to view your sent campaigns.
3. View Campaign Report: Select the campaign you want to analyze and click on ‘View Report’.
4. Check Delivery Rate: In the report, you will find delivery metrics, including the number of emails sent, delivered, and bounced.

Advanced Paid Tools for In-Depth Analysis

SendGrid: Detailed Email Analytics

SendGrid is a widely used ESP known for its detailed email analytics. It offers advanced metrics including delivery rates, bounce rates, and engagement metrics. SendGrid’s detailed reports help you understand the performance of your email campaigns and identify any deliverability issues that need to be addressed.

Steps to Check Delivery Rates in SendGrid:

1. Log in to SendGrid: Access your SendGrid account and go to the dashboard.
2. Navigate to Email Activity: Click on the ‘Email Activity’ tab to view your email logs.
3. Select the Campaign: Choose the specific email campaign you want to analyze.
4. Access Delivery Metrics: Click on ‘Statistics’ or ‘Reports’ to view delivery metrics. The ‘Delivery’ section will show the number of emails sent, delivered, and bounced.

HubSpot: Comprehensive Marketing Platform

HubSpot is a comprehensive marketing platform with powerful email marketing tools. Its detailed reports provide insights into delivery rates, bounce rates, open rates, and click-through rates. HubSpot also offers advanced features such as segmentation and personalization, which can help improve your email deliverability and engagement rates.

Steps to Check Delivery Rates in HubSpot:

1. Log in to HubSpot: Access your HubSpot account and navigate to the dashboard.
2. Go to Marketing: Click on the ‘Marketing’ tab and select ‘Email’.
3. View Email Campaigns: Choose the email campaign you want to analyze and click on it.
4. Access Performance Metrics: Under the ‘Performance’ tab, you will find delivery metrics, including the number of emails sent, delivered, and bounced.

Amazon SES (Simple Email Service): Cost-Effective and Robust

Amazon SES is a cost-effective email service with robust analytics capabilities. It provides detailed reports on delivery rates, bounce rates, and complaint rates. Amazon SES’s detailed analytics help you maintain a good sender reputation and ensure high email deliverability.

Steps to Check Delivery Rates in Amazon SES:

1. Log in to AWS Management Console: Access your AWS account and navigate to Amazon SES.
2. Go to Email Sending Statistics: In the SES dashboard, click on ‘Email Sending Statistics’.
3. View Delivery Metrics: The ‘Sending Statistics’ section displays the number of emails sent, delivered, and bounced.

SparkPost: Advanced Email Delivery Service

SparkPost is an advanced email delivery service offering comprehensive analytics. Its detailed reports include delivery rates, bounce rates, inbox placement rates, and engagement metrics. SparkPost’s analytics tools provide deep insights into your email performance and help you optimize your email marketing strategy.

Steps to Check Delivery Rates in SparkPost:

1. Log in to SparkPost: Access your SparkPost account and navigate to the dashboard.
2. Select Reports: Click on the ‘Reports’ tab to view your email analytics.
3. View Campaign Metrics: Choose the specific email campaign you want to analyze.
4. Check Delivery Rates: In the ‘Overview’ or ‘Deliverability’ section, you will find metrics on emails sent, delivered, and bounced.

Specialized Tools for Enhanced Delivery Rate Monitoring

GlockApps: Deliverability Testing and Monitoring

GlockApps is a specialized tool for email deliverability testing and monitoring. It provides detailed reports showing delivery rates, spam scores, and inbox placement rates. GlockApps helps identify deliverability issues and provides actionable insights to improve email performance.

Steps to Check Delivery Rates in GlockApps:

1. Sign Up for GlockApps: Create an account on the GlockApps website.
2. Create a Test: Set up a new test by providing the necessary details, such as the email subject and content.
3. Send Test Emails: GlockApps will send test emails to various email providers.
4. View Delivery Results: Once the test is complete, GlockApps provides a detailed report showing delivery rates, spam scores, and inbox placement rates.

250ok: Advanced Email Analytics

250ok is an advanced email analytics and deliverability platform. It offers comprehensive insights into delivery rates, bounce rates, inbox placement, and engagement metrics. 250ok’s detailed reports help you understand delivery issues and optimize your email campaigns for better performance.

Steps to Check Delivery Rates in 250ok:

1. Sign Up for 250ok: Create an account on the 250ok website.
2. Set Up Tracking: Configure tracking for your email campaigns by integrating 250ok with your ESP.
3. Access Deliverability Reports: Navigate to the ‘Deliverability’ section to view detailed metrics on delivery rates, bounce rates, and inbox placement.
4. Analyze Insights: 250ok provides comprehensive insights into email performance, helping you understand delivery issues and optimize your campaigns.

Return Path: Leading Deliverability Platform

Return Path is a leading email deliverability platform offering deep insights into email performance. It provides detailed metrics on delivery rates, inbox placement, and spam complaints. Return Path’s actionable insights help you improve email deliverability and maintain a strong sender reputation.

Steps to Check Delivery Rates in Return Path:

1. Sign Up for Return Path: Create an account on the Return Path website.
2. Integrate with ESP: Integrate Return Path with your Email Service Provider.
3. View Deliverability Data: Access the ‘Deliverability Dashboard’ to view detailed metrics on email delivery rates, inbox placement, and spam complaints.
4. Leverage Insights: Return Path provides actionable insights to improve email deliverability and maintain a strong sender reputation.

Conclusion: Mastering Email Deliverability

Ensuring high delivery rates for your email marketing campaigns requires utilizing the right tools and techniques to monitor and analyze performance. By leveraging free tools like Mailchimp, Sendinblue, and Moosend, as well as paid tools like SendGrid, HubSpot, Amazon SES, SparkPost, GlockApps, 250ok, and Return Path, users can gain deep insights into their email deliverability. These tools offer detailed metrics and actionable insights that can help you maintain a high delivery rate, ensuring your messages reach the intended recipients and drive the desired outcomes.

At Springwood Digital Labs, we are shaping the future of work and empowering clients with the power of email marketing and much more. Discover how we can elevate your marketing strategy and drive success for your business by visiting our website .