How ChatGPT will transform digital marketing: key capabilities of the new version ????

The New Era of Marketing with ChatGPT

Recent advances in artificial intelligence are opening up fantastic new opportunities for marketers. The newly presented version of ChatGPT called GPT-4 Turbo has features that will allow automating many routine marketing tasks and significantly enhancing the effectiveness of promotion. In this article, we will look at the key capabilities of the new ChatGPT that are radically transforming digital marketing.

Ability to Create Custom Chatbots

At a recent conference, OpenAI introduced the new version of ChatGPT called GPT-4 Turbo. One of the key new features is the ability to create custom chatbots called GPTs.

These chatbots allow combining instructions, additional knowledge, and functionality in one place. They can be used to automate various marketing tasks.

For example, you can create a personal assistant for digital marketing. It will generate ideas for content, answer customer questions, segment the audience, analyze data, and more.

Key capabilities of such a chatbot:

- Generating ideas for social media posts and articles based on audience analysis and trends

- Creating promotional posts to promote products and services

- Answering frequently asked questions and handling common customer requests

- Dynamic audience segmentation based on their behavior and interests

- Analyzing the effectiveness of marketing campaigns based on data

- Personalized newsletters and automatic lead nurturing

- Monitoring brand mentions and analyzing sentiment

- Forecasting demand and optimizing prices based on AI

Such a chatbot can take on routine marketing tasks at the level of a junior specialist. And in the future - work on par with an experienced marketer.

Ability to Publish Chatbots Publicly

Another useful feature of the new ChatGPT version is the ability to publish your GPTs publicly. This will create an entire ecosystem of useful marketing chatbots from the community.

Marketers will be able to create their own virtual assistants for specific tasks and then share them with other professionals.

For example, you can publish a chatbot that helps:

- Write SEO-optimized texts for given queries

- Create cold call scripts for sales

- Generate posts and images for social networks for a specific audience

- Answer common questions about using a service or product

- Give recommendations on digital marketing for startups

Such assistants will be useful to other promotion professionals. This will allow creating a community of marketers sharing the best chatbots for solving specific problems.

Simplifying Creation of Voice Assistants

A significant new ChatGPT feature is the Assistant API. It radically simplifies the development of voice chatbots for websites and applications. Now you can add a full-fledged voice assistant in hours that will understand user requests and interact with them.

The voice interface opens up completely new opportunities for marketing. For example, for an online store, you can develop an AI assistant that will:

- Consult users on the range and help them choose the right product

- Answer questions about delivery, payment, warranty and other conditions

- Make voice orders without involving an operator

- Inform about special offers and bonuses for customers

- Tell about novelties and changes in the store

This functionality will significantly increase conversion, improve user experience, and save resources on operators. Voice AI assistants can be applied in any field - from retail to finance and insurance.

Ability to Integrate Through APIs

Another key feature of ChatGPT is calling functions through APIs. This allows chatbots not only to respond to requests but also to perform necessary actions through programming interfaces.

For marketers, this opens up new horizons in automating routine tasks. For example, you can configure a chatbot that will:

- Automatically upload user-generated content from social media for targeted advertising

- Independently place targeted ads through advertising systems based on given parameters

- Track competitors' prices and assortment through marketplace APIs

- Collect and structure customer data from CRM for analytics and forecasting

- Conduct email campaigns based on segmentation through email service APIs

- Launch individual push notifications through mobile app APIs

Such automation will allow maximally unloading marketers from routine work and freeing up time to solve more important strategic issues.

Expanded Opportunities for Content

The new ChatGPT model significantly expands the ability to work with content of different formats. Now chatbots can not only generate unique texts but also create graphics, audio, and video based on given parameters.

This opens up a new era for content marketing. Here are just some of the use cases:

- Generating promo banners for new products based on description and USP in seconds

- Creating social media ads with images tailored to a specific audience

- Generating posts or videos about trends and company news

- Automatically creating blog posts based on target audience search and interest analysis

- Generating product catalog descriptions based on their characteristics

- Creating scripts and voiceovers for overview or tutorial videos

Such automation of content production will allow marketers to exponentially increase the speed and volume of material creation while maintaining high quality.

New Horizons for Digital Marketing

The advent of ChatGPT truly opens a new era of digital marketing powered by artificial intelligence. In the coming years, we will see the widespread adoption of AI assistants that take on many marketers' responsibilities.

Routine tasks like content generation, targeted mailing, handling common requests will be fully automated. AI-based chatbots will be able to work 24/7, processing huge amounts of data and providing recommendations for decision making.

Marketers will be able to focus on more important strategic issues - developing new products, analyzing markets, building audience communications.

Human specialists will set the direction, and AI technologies will embody and scale their ideas. This will allow delivering truly personalized marketing in real time.

Of course, integrating AI into marketing is not a one-time process. It will take years of gradual implementation, testing, and optimization of chatbots for specific tasks.

But ChatGPT already provides the tools to start moving in this direction. It opens up fantastic opportunities for brands willing to work at the forefront of technology. Those companies that first implement AI assistants will gain tremendous competitive advantage.