How ChatGPT is Paving The Way For Data-Driven Ads

A recent announcement from OpenAI discusses the ability of ChatGPT to have a digital memory. Users will have the ability to adjust what it does and does not remember.

Could this create opportunities for companies to integrate personalised targeted ads based on users' prompts and information they share with ChatGPT?

Any monetisation efforts would need to be carefully balanced with considerations for user privacy, ethical concerns, and maintaining the integrity of the platform as a reliable and helpful tool for users. However, is this just another way companies can use our data with the aim of generating sales?

We'd love to hear your thoughts in the comments ??