How ChatGPT is Making Human Marketers More Productive (and Scared)

ChatGPT is here to stay, ladies and gentlemen.

As marketers, we need to evolve and tap into its potential to stay ahead of the game. This AI-powered language model is revolutionising the way we think about content creation, client servicing, and even social media marketing. And with the release of GPT-4, the latest version of this technology, the future looks even brighter for marketers.

As for me, I have enjoyed using ChatGPT so much that it has become an integral part of my workflow. It saves me so much time, and I can now start on things without spending too much time contemplating.

First off, let's define what ChatGPT is. Simply put, ChatGPT is an artificial intelligence language model that can generate human-like responses to text-based prompts. And with GPT-4, ChatGPT will be able to support multi-modals, meaning it can generate responses based not just on text, but also images, videos, and other forms of media. This will open up a whole new world of possibilities for marketers, allowing them to create more immersive and engaging content that resonates with their audiences on a deeper level.

So, how can marketers leverage ChatGPT to drive results? Let's take a look at a few examples:

1. Content Marketers: Generate content prompts based not just on keywords or topics, but also on images or videos. This means that you can create more visually appealing and engaging content that resonates with your audience on a deeper level. For example, you could prompt ChatGPT with an image of a tropical beach, and receive a list of content ideas that are related to travel, relaxation, and escapism.
2. Social Media Managers: Generate conversation prompts that are not just text-based, but also incorporate images, videos, or other forms of media. This means that you can create more visually appealing and engaging social media posts that resonate with your audience on a deeper level. For example, you could prompt ChatGPT with a video of a celebrity endorsing a product, and receive a list of conversation prompts that are related to the celebrity's persona, interests, and values.

Now, let's take a look at some of the best prompts to use with ChatGPT for each of these marketing roles:

• For Content Marketers: "Generate 5 content ideas based on the latest industry news or trends." Best practice: Make sure the prompt is relevant to your brand or industry, and that the language is clear and concise.
• For Social Media Managers: "Generate 3 conversation prompts based on the latest social media trends or challenges." Best practice: Keep the language and tone of the prompt conversational and engaging, and ensure that the prompts are relevant to your brand and audience.
• For Email Marketers: "Provide an email subject line that will encourage more opens and clicks." Best practice: Use clear, concise language and keep the subject line short and to the point. Use emotive language or question prompts to grab the recipient's attention.
• For PPC Marketers: "Generate 5 ad headlines that will improve click-through rates." Best practice: Use specific language and focus on the benefits or value that the ad offers to the customer. Keep the headline short and snappy, and use active language that encourages action.

By leveraging ChatGPT generate content ideas, pre-written responses, and conversation prompts, you can save time and resources, and focus on the tasks that truly drive results for your business.

What's more, a $20 monthly subscription gives you access to ChatGPT Plus. Less time waiting on queue = More time to do what you love!

So why not give it a try and embrace the future of marketing? ??