How ChatGPT gained over 1 million users in less than a week without $1,000,000 on marketing and what web3 builders can take away from this…

First things first, ChatGPT is a large language model trained by OpenAI to provide human-like responses to user queries.

ChatGPT became famous across different parts of the world in December 2022.

?? What did they do different that made thousands of people want to get a share??

?? What is it about their strategy that you can implement for your projects?

The answer lies in our approach to building and deploying our product.

?? User-friendly: ChatGPT focused on creating a product that was not only useful but also user-friendly.

ChatGPT understood that people want a solution that is easy to use and provides value without requiring a steep learning curve.

?? Multi platforms: ChatGPT made product available on multiple platforms, including mobile devices, web browsers, and messaging apps.

This helped them reach a wider audience and made it easier for people to access their product on the go.

?? Product-led marketing: The product did the marketing itself and if you asked me, it did 85% of the job.

?? The product is super cool. The answers were 70% correct most of the time

?? It is a fast thinker and came up with cool facts and results

?? It was faster to use

?? Free product in exchange for feedback: If you want to build a solid community around your products, give value away for free or for a ridiculously cheap price.

People were like "why will something this cool be so free?!" People went about telling their peers.

??Marketers told marketers (300+ SEO prompts, 100+ Email prompts etc)

??Students told students

?? F.O.M.O (Fear of missing out): Soon it became "it is either you have used ChatGPT or you are old school".

They made the tool look and feel so cool ?? that most people wanted a share.

?Soon everyone went crazy about it ??

?? People shared screenshots of their queries to show off the awesomeness of their questions and answers

?? People bragged about using the tool to show they were not missing out, online and offline.

?? Almost everyone became an AI enthusiast ??

?? As a web3 builder, how can you adopt these strategies to your advantage??

First and foremost, focus on creating a product that is user-friendly and provides value without requiring a steep learning curve.

Engage with your users, build a community around your product, and solicit feedback to continuously improve your offering. And finally, make your product available on multiple platforms to reach a wider audience.

Build first for the community before the pockets. You might not give projects away for free but make them affordable in exchange for feedback, and let the first users turn to advocates.

Adopt marketing strategies like urgencies, emotional connections, storytelling, and F.O.M.O to create a feeling around the project. With this, users will want to have a taste of the feeling ??

?? Make your project & product 98% good. Let the project do the marketing...

~ Average project + good marketing = average results

~ Bad project + average marketing = bad results

~ Good project + good marketing = great results

By following these principles, you can build a product that not only gains traction but also has the potential to disrupt the industry. Good luck!

???? What are your key takeaways from this article?

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