How is ChatGPT changing the world of performance marketing?
You've probably already heard about #ChatGPT, the revolutionary new tool that has been hitting the headlines since its release late last year. The chatbot with artificial intelligence generates responses based on user requests. Some see ChatGPT as a direct threat to Google's search engine business, in which the corporation has been a leading player for years. Recently, Google launched its own chatbot counterpart ChatGPT within the search engine. The presentation did not go as well as the company had planned. Viewers found a bug, the company was hit by negative investor sentiment and its capitalisation plummeted.
Let's take a look at what this Google killer is and how this new artificial intelligence-based tool can change our work.
What is ChatGPT?
ChatGPT is a chatbot by OpenAI, created by Elon Musk and Sam Altman. The bot uses machine learning to generate responses to text prompts like a human, can understand a query by a few words, and produces a ready answer immediately. Search engines work similarly, but ChatGPT immediately answers its knowledge base, without offering different sites where users have to search for information on their own.
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How is AI changing industries?
Here are some of the industries affected by this new tool.
Google has appeared to be in trouble. Although they launched their bot and shifted attention to it, about 80% of the company's revenue still comes from digital advertising. In addition, Google is also concerned about the security and accuracy of the information obtained by the chatbot.
Interest in cryptocurrencies from the field of artificial intelligence has increased. Within a week of the bot's launch, the DeepBrain Chain (DBC) token was up 76.7%, and Numeraire (NMR) was up 54.5%. This provokes investors to turn their attention to a theoretically promising area that other market participants may start investing in.
Although ChatGPT is a unique new tool worth exploring, experts don't yet have confidence in its long-term applicability. But it is exciting to keep monitoring how a new tool could change the world. At the company we have already begun to review our values with this tool in mind and are streamlining our internal processes.
Head of Telemarketing @ Novakid Inc | Team Management
1 年Artificial intelligence and language models like ChatGPT have the potential to revolutionize many industries and aspects of our lives. By allowing for human-like communication and generating natural language text, AI models like ChatGPT can be used to enhance customer service, improve education, and streamline many other tasks. However, it's also important to consider the ethical and societal implications of AI and ensure that these technologies are developed and used responsibly. As AI continues to advance, it's crucial that we work towards creating a future where these technologies are used to benefit humanity in a positive and equitable way.