How ChatGPT can instantly help you create better content | The Friday Club | Ep 286

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Want a full-time data analyst for pennies?

This TikTok was one of the best pieces of content I consumed this week.

In the video, the guy shows an insane way to use ChatGPT as a data analyst.

You export your content performance metrics & upload them with a specific prompt.

And BAM. Tailored, actionable tips & insights to help YOU create better content (based on your own data)..

Thought For The Day: This is the secret to how we’ve generated millions in sales for some of the world’s leading brands (Lloyd will kill me for sharing this)…(more on this below).

New Knowlton Content

1. [Video] Phone vs camera: What's best for creating marketing content?

2. [Video] You are missing out BIG TIME if you're not testing this content

3. [Video] This is the most nervous I've ever been

4. [LinkedIn Post] What is 'FOOH' & why should you care?

5. [Podcast] All 170 episodes of our podcast. Enjoy.

6. [LinkedIn Post] This Ad isn't as good as everyone says it is

New Content (Non-Knowlton)

1. [Video] This is THE best (free) storytelling masterclass I've watched - Subscribe & instantly get this resource

2. [LinkedIn Post] My new favourite person on LinkedIn - Subscribe & instantly get this resource

3. [Video] TikTok is launching TikTok notes (everything you need to know) - Subscribe & instantly get this resource

4. [Video] How to hide a lav mic - Subscribe & instantly get this resource

5. [Video] The secret to viral educational videos - Subscribe & instantly get this resource

In other news...

- I need to apologise. The last few weeks I've struggled to send this email every week. I've been on holiday & to be honest, things have got so busy I've struggled to keep up! I'm also going to my mate's stag do & wedding abroad next week & the week after so won't be sending this newsletter for the next 2 weeks. I'll be back on 19th July (pinky promise). I'll bring some good stories from my trip away.

- This wasn't easy to write but I'm so bloody proud!

- We are hiring! See more deets here .

- Can you tell I work in a Gen Z off from this one photo ?

- This was one of the best events I've been to in a LONG TIME.

- This is hilarious hahahaha.

- Imagine starting your Saturday like this (graphic content warning)

- What do you get if you cross Shaun Williamson, a Tiling Show the NoMorePly, Beava Tiling Accessories, STS Ltd & Knowlton team in Birmingham? THIS .

Thought for the day

This is the secret to how we’ve generated millions in sales for some of the world’s leading brands (Lloyd will kill me for sharing this):

First, a quick story…

In April last year, we created this Diary Of A CEO Parody .

It generated 500K+ organic impressions.

Thousands of like, comments & shares.

Tons of traffic to my LinkedIn & our website.

And helped us reach a wide pool of marketers & business owners who we’d love to work with.

And some of those were impressed enough with the case studies & evidence showing the trackable ROI we generate for other brands.

That they became customers.

But this parody wasn’t a traditional ‘advert’ for our business.

We didn’t talk about how great our marketing services are in it.

So what’s the secret to why this works so well?

We call it: ADVERTAINMENT

We create anti-adverts.

We focus on creating content that our ideal customers LOVE consuming.

Rather than heavily sales-focused content.

This HITS our ideal customers with the wow-factor.

Their first impression is a positive one.

And the marketing ecosystem that we have set up to provide evidence that we are good at what we do does the rest of the work!

This includes things like;

- Data-backed case studies on our website

- Logos of well known brands we work with

- Examples of the content we produce

- Copy that explains our unique value prop

- Testimonials from credible brands

The list goes on…

That’s the secret!

This is what we’ve built our entire business around.

Doing this for other companies.

(Please don’t kill me for sharing this Lloyd)

Muhahahaha (felt like this was a good moment for a Dr Evil laugh & went with it).

P.S. If you want to find out how we can do this for your company, reply to this email with 'tell me more'.

Happy Friday!! ??

Dan (writing this) & Lloyd (in spirit)