How Chat-GPT Changing Marketing...

But how it works?

AI marketing technologies rely on available data, rules, and algorithms designed for specific tasks.?ChatGPT — which was trained using sources such as books, articles, and conversations — allows users to input prompts of any type and receive AI-generated copy. The program can be further trained and calibrated with more information, including social copy that reflects your brand's voice.

How ahead the AI is ? ..in marketing

• Track and evaluate things like campaign performance or?social media sentiment
• Aid in topic and narrative research
• Assist with web page development
• Provide accurate summarization and transcription of reports, webinars

Is there any threat to the Marketers from this ? or How it can be improved?

No , from the above mentioned works none can't be replaced by the AI.. must be human intervention.

A study from Gartner found that by 2025, organizations that use AI across the marketing function will shift?75% of their staff’s operations?from production to more strategic activities.

The Benefits of Marketing AI

• Faster content development:?Generative AI saves marketers time by creating good first drafts on social media copy, blog posts, emails, and web page copy, which allows marketers to focus on refining this content. It also speeds up response times for customer care.

• Increased task efficiency:?AI can automate tactical processes, organize data, and answer FAQs, which could help anyone in content, communications, customer experience, digital, social, and marketing operations.

• Improved personalization:?AI can improve customer data collection and analysis, which then helps marketers create more?tailored customer experience?and ultimately improve sales.

• Real-time performance analytics:?Monitoring tools can blend competitive intelligence, market trends, and campaign performance at fast speeds, giving marketers more information and more bandwidth to take action on insights.

How to survive in this industry?

1. Starting with a pilot:?Identify one function — such as customer experience or social media — that can test the technology and determine best practices. Then, you can expand it to other similar functions.

1. Reframing roles:?Evaluate your current team to identify who might benefit the most from working with AI marketing technology, and try to align tasks with function and roles with purpose.

1. Scaling around customer experience:?The more data given to AI, the better it can inform your marketing strategy. Companies should seek out technology platforms that combine marketing AI tools to provide a 360-degree view of your customer.