HOW CHAT GPT CAN AID YOUR SEO EFFORTS
As is common knowledge #seo (Search Engine Optimisation) is one of the most important aspects of digital marketing, as it can help your website to rank higher in search engines and attract more traffic to your website. In today's fast-paced digital landscape, it's more important than ever to have a strong SEO strategy in place.
Fortunately, there are many FREE tools to help with enhancing your online presence (Google Search Console and Google Analytics), including some paid SaaS as well, my favourites being SEMrush and Sistrix. Recently with the advent of AI-powered technologies, there are new players in the marketplace like #chatgpt , to help enhance your efforts to become easier and more effective.
Disclaimer
*FIRST OFF*?I would?NEVER?encourage anyone to rely solely on AI to "do their SEO" for them! Google heavily relies on E-E-A-T (Experience, Expertise, Authority and Trustworthiness) and whilst examples online show Google hasn't always picked up on AI written content, it has actively stated that "Content generated automatically using AI writing tools is against Google's Webmaster Guidelines".?
That being said in a competitive landscape any help is always appreciated.
So what is Chat GPT?
Backed up with a large amount of data, Chat GPT is a language model developed by OpenAI and has fast become one of the most advanced AI technologies available. This AI model can be used to generate content, answer questions, and provide recommendations in real-time, which makes it a valuable tool for businesses and websites looking to enhance their online presence.
How can it aid you?
One of the most important factors in SEO is high quality content. Google places emphasis on sites that display high-quality, relevant, and informative content. With that in mind, you can look to Chat GPT to help generate relevant content for your product pages
For Example
Generate a list of Frequently Asked Questions in relation to your chosen "keyword/topic"
Likewise you can also use Chat GPT to target or find a list of KeyWords based on their search intent, which makes creating targeted content both quicker and more efficient.
For Example
领英推荐
Generate a list of KeyWords based around "Women's Trainers"
Chat GPT can also help to write meta data for a specific page, this is ideal for those times when you're having a mind blank and need a base point to work off from (again this is good idea for a starting block, Chat GPT is still in its infancy and you will probably be better aligned to knowing your target market and demographic).
For Example
Copy a section of your on page content into Chat GPT (so it gets a feel for the topic) and then ask it to generate a unique title tag, of a maximum of 55 characters (Google has stated that actually there isn't an optimal length for title tags, but I am of the Old School and still prefer to aim between 55-60 characters) for the content included and should include the "KeyWord" in it.
The same can then be repeated for Meta Descriptions (but open the character limit to around 155 characters).
For those who are unfamiliar with structured data, this is something that Google heavily relies on to understand the topic/content of a page, but does require some technical understanding in order to create it. Whilst there are websites out there (my favourite being?technicalseo.com), Chat GPT makes it effortless and timely.
For Example
Generate the FAQ Schema markup for the following question and answer - type in your content and it will reproduce your answer in Json Markup Script.
Chat GPT can also help with website design and navigation. Good website design and navigation are important factors in SEO, as they make it easier for search engines (like Google) to crawl and index a website's content. Not only can Chat GPT can analyse a website's design and navigation and provide recommendations for improvements. A recent example, highlighted to me that a popular product range that a client sells wasn't even picked up by Chat GPT as a product they sell - and if they couldn't see it, I guess Google may not be able to acknowledge it either. This lead to more focus around the specific category to make it more prominent onsite.
Conclusion
In conclusion, Chat GPT should be seen as a valuable tool for businesses to enhance their online SEO efforts, but not solely relied on to do your SEO for you.