How changing from Referrals to Relationships changes everything
Russell Pearson CSP
Hall of Fame Inductee | Follow for Consulting Business Tips | Host of the Your Consulting Business Podcast – Supporting Topic Experts to Forge Successful Consulting Businesses.
When I was a kid in primary school I learned how to make friends.
It wasn’t that hard.
You saw some kid playing with a toy you liked…"Cool Transformer!".
You made a friend.
Or you saw them playing a game that looked fun…"Whatcha playing?".
You made friends.
You started relationships.
It’s certainly not how I thought about it back when I was six.
We just called it making friends.
Yet for some people, the process of building relationships has changed now that you’re an adult.
I hear many consultants and specialists are actually waiting for Referrals!
Why wait?
It’s like they’re sitting in the corner of the playground with no one to talk to...
...until finally, a sad little chubby kid walks up and says “They don’t want to play with me. So they said I should come play with you.”.
Sad…(think of Trump saying it, it sounds even funnier).
Sure, building relationships and making friends can take a little courage.
But, no more courage than a six year old.
You know what…?
If you just had the courage to make a few new friends each week, you’d never need to rely on referrals again.
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If you’re reliant on referrals you can’t grow your business WHEN you want.
And, you’re waiting for people to refer you before you can grow.
If you’re reliant on referrals you’re waiting for the kids that no one likes to come over and approach you first.
Changing from a Consultancy focused on Referrals to a Consultancy focused on Relationships CHANGES EVERYTHING!
You get to grow WHEN you want.
You get to approach people YOU want to work with
You get to CHOOSE your prospects.?
Ultimately choosing YOUR clients.
And it’s not hard…you just need a simple process.
We have one in the FORGE Business Program.?
It’s called the Specialist Sales System, it’s cool, and I’m happy to share with you if you want a chat.
In essence, it’s make friends, be human and stop offering people stuff before they want help.
The details of the system are what make it easy.
So if you want more clients, clients you actually like…
…Stop waiting for Referrals to come to you and bring out your inner six year old.
Make more friends!
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Russell Pearson?is the founder of the FORGE. A Business Program for solo Consultants and Advisors who want to attract better clients.
You can discover more about Russell's work at:?russellpearsoncoaching.com
Wealth Builder | Digital Wealth Strategist | Crypto Investor | Coach | Collaborator | Marketer | Husband and Father | Networker
2 年Making the effort in investing into real relationships in business is an art and so important! Thank you for sharing!