How CEOs Can Solve the CMO Dilemma
Gene Bryan
![Gene Bryan]()
Gene Bryan
Thought Leadership for the US Hispanic & Multicultural Advertising, Marketing, Media, Public Relations & Research Industries. We inform executives the "How To" target US Hispanic & Multicultural Consumers.
Like professional athletes at the mercy of team owners always looking for the next superstar, chief marketing officers appear to have the shortest tenure of any member of the C-suite. The median life span in the role was 28 months in 2018, dropping from the 31-month median tenure a year earlier, according to Spencer Stuart. While some departing CMOs are tapped for internal roles beyond marketing, such as general manager, more often than not they are shown the door and move on to their next gig.
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