How CEOs Build Trust in Altered States

I’m bullish on masterminding with CEOs, but here’s the thing: the when matters just as much as the how.

?? Podcasting in the middle of the day? No thanks. You’re speaking to a distracted, over-caffeinated mind, busy juggling tasks and trying to look good under the PR spotlight. The ROI? Meh.

?? Podcasting after an altered brain state? Now we’re talking.

Here’s what I mean:

• After a full meditation session? Minds are clear.
• Post-15 minutes of HIIT? Energy is unlocked.
• Fresh off a 2-day Ayahuasca retreat? Perspectives are wide open.

These are the moments when you connect on a deeper level. The ROI skyrockets because the trust is real.

For me, my podcast is more than content—it’s a first-touch funnel of trust.

• It’s where micro-trust is built.
• With 5-15 thoughtful follow-ups, I aim to earn their full trust—or, at minimum, their subscription.

In this AI Age, mastering this funnel of trust is the best ROI activity for CEOs and founders.

Are you focusing on the right moments to build trust in your network?