How Centralization of Social Media Affects Your Business

What is centralization? According to the Oxford definition, centralization is the concentration of control of an activity or organization under a single authority. This basically means that one person is given the right and power to control everyone else's activities.?

But what does this have to do with social media, and how does it affect you as an individual? You must have heard of how many social platforms today have control of our data, selling it to advertisers and limiting the control over our presence on these centralized platforms.

But how do all these affect you as a business owner?

Let's site a scenario.?

Steve is an artist. He’s a very hardworking guy who wants nothing but to scale his business. He’s afraid that if he doesn’t make sales soon enough, he wouldn’t be able to pay his bills on time. To make things worse, he’s on the verge of getting kicked out of the house because his rent is due in a few weeks.?

So he goes on the internet and does some research on how to sell faster. The internet suggests to Steve that putting his business on social media can get him a 45% increase in sales. So Steve is pumped and opens a social media account. He invests in a camera and posts his artwork online.

For the first few weeks, his content gets a ton of engagement and he makes a few sales, but after a while, his engagement reduces drastically. He notices that his content is only seen by a niched audience, but he needs more people to see it. He tries to understand the algorithm, but no matter how hard he tries, his content isn’t being shown to a larger audience. Instead, it seems like it keeps dwindling.

To make matters worse, in his bid to get more views, his account breaks some of the platform’s policies, and now he is banned from the social platform, just a few weeks till his rent is due.?

Steve is utterly broken. This couldn’t have happened at a worse time, just when he was about to meet his profit target.?

Luckily, a friend of his recommends him a decentralized social media platform where he can upload his works and get seen by a larger audience. Steve realizes he doesn’t have to worry about an algorithm or some policy change. He uploads his content there, meets his target, and pays his bills.?

So what changed? How was he able to meet his goal better on the decentralized platform??

Centralized platforms feed content to a less niched audience; however, on decentralized social media, the audience is everyone on the platform. It is much more niche just by design. This makes targeting organically much easier.

Incentives for creators like Steve also take on a different form. Anybody trying to gain more views on normal centralized platforms would need to understand the algorithm that constantly changes, or would need to use paid advertising. However, with decentralized social media, it is usually a case of direct democracy.

People say what they are interested in, so instead of Steve guessing what his audience would want, he would know exactly what they think about his posts and make posts accordingly.?

This is a very valuable factor that would help creators and business owners hone their message, and build virality with that audience. This means that selling to that audience is a lot easier because Steve wouldn’t need to spend money to reach them, instead he would craft a message in order to reach them organically.?

Steve can also easily understand the algorithm of the decentralized social platform by looking at their source code because they are open source. Hence, Steve doesn’t need to guess the things he needs to do to make it big on the decentralized social platform. He can know exactly what needs to be done to make it big.?

Today, Steve is a successful six-figure earning artist who has an active audience on his decentralized social platform and doesn’t need to worry about paying bills anymore.

With decentralized platforms, there is no fear of being banned, censored or limited in terms of audience reach. It now becomes a lot easier for businesses and organisations to have that desired reach they want while increasing conversion rates.?

There are a lot more benefits that businesses can gain from decentralized social platforms like Beepo. These are just some of the more basic benefits that every business owner stands to gain.?