How Cellbell is Dominating the Gaming Chair Industry, Driving ?24 Crore Revenue

Cellbell's Strategic Journey to 24 Crore Revenue in the Gaming and Office Chair Market, Enhanced Product Accessibility through Partnership with Snapmint

In the fiercely competitive world of? office and gaming chairs, Cellbell has not only carved out a significant niche but has also redefined accessibility and affordability in the sector. Co-founder Pawan Demla reveals in an exclusive interview the strategic manoeuvres and innovative partnerships that propelled Cellbell to a remarkable revenue milestone of 24 crore. Among these strategic moves is a notable partnership with Snapmint, which offers customers 0% EMI options on UPI, making Cellbell's high-quality chairs more accessible to a price sensitive audience in India. This story is not just about ergonomic designs and comfort; it's about a visionary approach to business that combines quality with inclusivity, ensuring that every gamer and professional can experience the best without financial strain.?

How did Cellbell capitalize on the shift to work-from-home trends during the COVID-19 pandemic to become a leading brand in the gaming chair market in India?

Like many innovative Indian startups, Cellbell emerged in response to the COVID-19 pandemic, a time when the world was largely confined to their homes and the work landscape underwent a dramatic shift towards work from home culture. We quickly identified a significant opportunity to serve the burgeoning demand for home office setups, focusing specifically on crafting professional chairs optimised for these new work-from-home environments.

As we refined our designs and broadened our product line, our attention turned to the gaming community—a rapidly expanding demographic. Harnessing our deep expertise in ergonomic furniture, we introduced a series of gaming chairs that seamlessly blend style, functionality, and supreme comfort. These chairs are meticulously designed to elevate the gaming experience for both enthusiasts and professionals. Today , Cellbell proudly stands as the pioneering Indian brand specializing in gaming chairs, effectively establishing a unique niche within this sector. With the gaming industry in India currently valued at approximately 3.49 billion dollars, Cellbell is strategically positioned to capture a substantial share of this market with our chairs, which are tailor-made to meet the specific needs of gamers.

What strategies is Cellbell implementing to leverage India's growing mobile gaming market?

India is the largest mobile gaming market in terms of app downloads, contributing approximately 20% of the world's total mobile game downloads. It is likely to reach USD 4.6 billion by FY28, growing at a CAGR of 28%. Consequently, we are extremely bullish about our offerings today, including the flagshipTransformer Gaming Chair, which is one of the most affordable options in the market. Gamers possess unique needs that have traditionally been overlooked or minimally addressed. By focusing on enhancing their gaming experience, Cellbell is rapidly becoming a favoured brand within the gaming community. This is in addition to the acclaim we receive for our range of professional chairs, further solidifying our reputation across diverse market segments.

How Does Snapmint's 0% EMI Solution Transform Cellbell's Revenue?

Snapmint has become an integral partner for us by offering a seamless 0% EMI payment on UPI, eliminating the need for a credit card. This feature is particularly attractive to our significant Gen Z customer base, who tend to favour UPI transactions over traditional credit methods. Our collaboration with Snapmint is proving to be highly beneficial, contributing to 10% of our current revenue. This partnership not only enhances customer satisfaction but also aligns with modern payment preferences, underscoring our commitment to accessibility and innovation.

How are Cellbell users adopting Snapmint’s 0% EMI payment solution, which leads to reduced abandoned carts and higher conversions?

Indian customers have a keen eye for high-quality products offered at compelling prices. In this context, Snapmint's 0% EMI payment solution has been instrumental, offering an effortless purchasing option through Snapmint EMIs on UPI, without necessitating a credit card. This streamlined method of payment is greatly appreciated by our users for its simplicity, helping us attract price-sensitive customers, reduce cart abandonment, and subsequently boost our annual revenue figures. Additionally, Snapmint's extensive reach, extending beyond Tier-2 cities, has been crucial, allowing us to expand our presence across the country to a larger number of pin codes.

As we wrap up this insightful interview with Pawan and Chirag Demla, co-founders of Cellbell, it's clear that the company's strategic foresight and commitment to innovation have positioned it as a leader in the ergonomic office and gaming chair market. The collaboration with Snapmint to offer 0% EMI options is a testament to Cellbell's dedication to making quality and comfort accessible to all, irrespective of economic backgrounds. This approach not only broadens their market reach but also reflects a deep understanding of consumer needs and market trends. As Cellbell continues to grow and adapt in this dynamic industry, their focus on customer-centric innovations and strategic partnerships is sure to keep them at the forefront of the market, delivering excellence and comfort to every desk and gaming setup across India.