How NOT to celebrate our national day
Hugh Tafel
Business Coach | I help aspiring & established business coaches close all the high-ticket clients they can handle in less than 90 days via our proven turnkey system | Free 12 min Video Explains How ??
Canmore AB?–?“Is this 10% off coupon the best you got?”
Friday, for my American friends, was Canada’s national day. When I was younger, we called it “Dominion Day”, to celebrate the creation of Canada as a Dominion of its own, no longer a colony of the UK.
Now it’s called “Canada Day”, a horribly mundane name for so auspicious a day. After all, it’s rare for a country to secede from a former power, without war or rebellion.
Politics, however fun, is not the beat of this letter, so I will refrain from opining further on the subject.
The good news is, finally, after 2 years of forced shutdowns, our little town held a Canada Day parade.
And for such a small community, I will say, we pack a punch.
For close to 50 minutes, we were regaled by marching bands, dancing troupes, antique cars and well decorated floats. Adding to the throng were the usual suspects, woke politicians and causes with a good sprinkling of businesses, large and small.
With a captive audience for which they didn’t spend any money to attract, a parade, especially in a small town, gives a business a golden opportunity to promote itself.
Too bad none took real advantage of it.
Almost to a tee, everyone simply promoted their name, with some frivolous slogan.
Like this:
A day later – I can only remember a small handful of businesses from the parade and that’s only because I knew the owners personally.
Since the?advent of television?and the 30 second (now less) advertising spot, marketing and promotion has fallen under the sway of the brand builders. This is not a problem if your ad budget is huge and you needn’t concern yourself if those ad dollars return a positive number or not.
But for most of you running small businesses or professional practices, you can’t afford to waste any money at all. Yet, most of you, continue to make the?same mistake?as those I witnessed in the parade.
For proof of my claim, I encourage you watch my?free video here.
Until next week,
Stay healthy and focus on profit!
- Hugh
The “Profit Accelerator” Expert
P.S. Did you know that even tiny improvements of 1-3%, in just 12 fundamental areas of your business could give you 50% and more improvement to your bottom-line? Test out my brand-new?Profit Acceleration SimulatorTM?and discover the true impact of a conservative estimate of Profit Acceleration initiatives on your business and see for yourself. (https://hughtafel.com/simulator/)
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