How to be a Category Leader

How to be a Category Leader

If your brand is a category leader, you are going to enjoy business success for ever.


Look at which brand leads the cola category for the last 150 years.


It's Coca Cola.


While Tabasco is the category leader in sauces.


And Nike in footwear.


If your brand leads the category, you can make competition irrelevant.


Start small but go with a plan.


When I started the DMD community, there was only 2 members.


Me and Ritesh Mohan .


Ritesh used to ask for how long we can sit chatting in the group, without an audience.


But I knew that all big things start small.


Don't large oak tree grow from a small acorn?


Today, the DMD group has 160,000 professionals and more importantly we are attracting 1000 new professionals every week.



If you would like to use the power of a community to become a category leader, reach out to us today.


There are thousands of digital agencies in town but only one that built a 160K community, so we know that art of community building and can do the same for you.


Talha Waseem

SEO Specialist

6 个月

Looking forward to applying these strategies to elevate our market position

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Miran Fattah

Data quality analyst

6 个月

Excellent breakdown of steps needed to become an industry leader

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Stefan Repin

VP of Marketing @Platforce| Building cheap demand engines| Fractional Marketing Services

6 个月

This guide simplifies a complex topic—very useful for anyone aiming for the top spot

Brings new perspective on establishing dominance in a crowded marketplace

Minyi Li

Engineering Leader | Innovator in Scalable Systems, AI, and Cloud Technologies

6 个月

Great insights on how to differentiate your brand and lead your category

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