How a casual web comic became a MAX series.

Don't think that Adventure Time: Fionna and Cake isn't for you.

Starting as a tossed off web comic by Natasha Allegri –then a storyboard revisionist, now creator/showrunner of Netflix's Bee and PuppyCat– in the summer of 2010, Fionna and Cake starred in some massively popular episodes included in the the original Adventure Time series and then spawned merch, costumes, cosplay and comics.

Mathematical! A woman had the chance to be the hero of her favorite show.

It wasn't uncommon to find gender reversed fan fiction in aughts. But of course, Natasha did her fan fic with art that was perfectly on point. Eric Homan , AT creative executive, put it on our Tumblr and the fandom went nuts.

Soon enough, Cartoon Network would greenlight an 11-minute one-off and lo and behold, an already hit series had it's most popular episode yet. More followed over the next several seasons and if you happened to be at a comic con women who had been cosplaying other series characters all of a sudden were all over the place as Finn-now-Fionna.

KaBOOM! comics knew how popular their Adventure Time was, but they couldn't have anticipated the success of the Natasha written/drawn F&C books.

What we have here is a gen-u-ine phenomenon.

Adam Muto, the showrunner and executive producer of Fionna and Cake, has been with the original Adventure Time series longer than even creator Pendleton Ward. He was Pen's sole Los Angeles co-worker on the original short we produced for Nickelodeon in 2006, went with the show to Cartoon Network in 2009, eventually becoming the creative director. When Pen moved to a consultancy role, Adam became the stellar showrunner, bringing the characters to new and continuing intriguing places. He ran the movie mini-series starring Finn and Jake, Distant Lands, and then took on the leadership of Sam Register 's Cartoon Network Studios putting together a full blown F&C series.

Today, MAX drops the first two episodes of a complete Fionna and Cake cartoon series, cementing Adventure Time's status as a bona fide franchise, the coin of the realm in our streaming world.

A web comic-to-series success!

Rhombus!

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Showrunner/executive producer: Adam Muto

Adventure Time created by Pendleton Ward

Executive producers: Sam Register , Fred Seibert