How Car Dealerships Can Effectively Gain Market Share in 2024: A Guide for Struggling OEMs
Ryan Smith
VP of Digital Marketing | Expert in Developing Digital Marketing Strategy | Lead Generation, SEO, and Data-Driven Strategies | Speaker & Trainer
The automotive industry is in a state of flux in 2024, with market dynamics shifting rapidly due to evolving consumer preferences, economic pressures, and the ongoing transition to electric vehicles (EVs). As general managers, sales managers, and marketers, you're facing the challenge of maintaining and growing your market share in an increasingly competitive landscape. For OEMs like GM, Hyundai-Kia, and Stellantis, which have shown signs of struggle this year, the pressure is even more intense.
In this article, we'll explore strategies that car dealerships can implement to gain market share, with a particular focus on supporting OEMs that need a boost. Whether you're grappling with declining sales, increased competition, or a need to better connect with today's car buyers, these insights will help you craft a winning strategy.
1. Understand and Leverage Your Data
Data is your most powerful tool in the fight to gain market share. For dealerships, this means diving deep into your customer data, sales trends, and market analytics to understand where your opportunities lie.
2. Focus on Product Differentiation
One of the most effective ways to gain market share is by clearly differentiating your products from the competition. For struggling OEMs, this may require a renewed focus on what makes your vehicles unique.
3. Enhance the Customer Experience
In 2024, the customer experience is more critical than ever. Car buyers have high expectations, and dealerships that can exceed these expectations will be better positioned to capture market share.
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4. Adopt a Multi-Channel Marketing Strategy
A single-channel approach to marketing is no longer sufficient in today’s automotive market. To effectively gain market share, especially for struggling OEMs, you need to be present wherever your customers are.
5. Engage in Community and Influencer Marketing
Local and influencer marketing can play a significant role in boosting your dealership’s market share, particularly for OEMs looking to regain traction.
6. Innovate with Product Launches and Promotions
Struggling OEMs can benefit from innovative product launches and strategic promotions that create excitement and urgency among buyers.
7. Monitor and Adapt to Market Trends
The automotive market is continuously evolving, and your dealership needs to stay ahead of the curve to maintain and grow its market share.
Gaining market share in 2024, especially for OEMs that are struggling, requires a strategic, multi-faceted approach. By leveraging data, differentiating your products, enhancing the customer experience, and adopting a multi-channel marketing strategy, your dealership can position itself for success. Remember, the key is to stay agile and responsive to market changes while continuously focusing on what makes your vehicles unique.
If you’re looking to boost your dealership’s market share with a customized marketing plan tailored to your specific needs, schedule a no-obligation consultation with New Road Advertising today. Let us help you navigate the challenges of 2024 and position your dealership for growth.
Co-Founder & CMO at VisQuanta | Elite Growth Strategies for Dealerships & Businesses—Powered by Advanced Marketing Solutions.
1 个月Appreciate the update, Ryan! The automotive landscape is shifting fast. How are Kia dealerships leveraging new technologies to improve their sales and service processes?