How can your company use storytelling more effectively in your marketing campaign strategy?

Storytelling is a powerful way to strengthen your brand and should be one of the major components of your content marketing approach. Storytelling allows you to take your target audience on a journey they yearn to discover and experience. In order for your prospects and clients to form a strong connection with your brand, your company story must be authentic, compelling, creative and fascinating. As Philip Pullman said, “After nourishment, shelter and companionship, stories are the thing we need most in the world”. Discover how to distinguish your tech company and stand out using the power of storytelling.

Does video storytelling have an emotional impact?

Using videos gives your story with more impact and emotion. When the video is powerful, the effect is magnified and it encourages better engagement with your clients. For example, Asana is a web and mobile application designed to allow team to work together without emails. Most tech companies use videos to present the different features of their app. However, in their videos, Asana shared the stories of their clients and how it impacted on their work life.

There are many applications like Asana but what makes the difference is your ability to demonstrate the positive impact you products or services have on your end users. 

Another great storytelling video was made Google. The video starts with an Indian man talking about his childhood friend to his granddaughter. For years, they didn’t get the opportunity to see each other for years. His granddaughter was moved by his story and used Google to look for his grandfather's childhood friend. The end of the video is great.

This video is relatable and emotional.

Simplicity, the Apple way

Before the first Iphone, no one really knew what a smartphone was. Instead of dropping several details about the features and design of the IPhone, the tech brand launched its product with a mysterious, clear, simple message: This thing is going to change your life. The TV ad was really vague and teased our curiosity.

To conclude, storytelling is essential for any business to differentiate their brand effectively and develop a strong emotional connection. Storytelling conveys your message and information about your product more effectively. Focus on your brand impact. What are the emotions your brand could create? How does it change the life of your users? These are some of the questions you should focus on. Focus on your benefits and unique selling points than your features.

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