How can your investor profile increase your business profitability?

Firstly, you may ask, what is an investor profile?

Knowing your investor profile can help you to understand how you made financial decisions in the past, and how to improve your financial decisions in the future, but it can do so much more than that!

Recently I attended an idea exchange, at this event, Andrew Banks from Morgan & Banks and Shark Tank, commented that there is tremendous value in understanding your client and a direct correlation between this and your business success. This is something I believe to be extremely true and is one of the key ways we help our clients to improve their sales.

The first step to take to understand your clients is; Understand yourself. The more you know about how you make financial decisions, the more you will be able to identify how your clients make their financial decisions. And after all, what are we really asking our clients to do, when we deliver a proposal, a service agreement, or provide them with a quote?

We are asking them to make the financial decision to "INVEST" their time and money in our solution. To trust us to solve their problem. Brendon Burchard, author of High Performance Habits, says if you can clearly communicate your clients' frustrations better than they can themselves, they will automatically assume you can solve it for them.

So, do you know your investor profile?

Check out the video below to learn more about the 9 kinds of investor profiles and identify which one you are, but, don't stop there! Go one step further, and think about which investor profile you see most in your clients. This will help you have better client conversations, improve your proposal acceptance rates and increase your profitability.