HOW CAN YOUR BUSINESS DRAMATICALLY INCREASE THE R.O.I. FOR AD SPEND?
Answer… By using a structured framework of words in your direct response advertising copy!
The order and selection of words will lead the reader through a designed thought process to trigger a response by them that could greatly increase the chances of a purchase being made.
1. In your ad, your customer’s problem needs to be your first focus while being extremely specific and succinct, especially in the title and headline.
2. The next part of the framework is to amplify the pain that problem is causing your customer. One way is to share with them what they are losing by not correcting the problem.
3. Now a solution or system needs to be presented such as sharing a way for them to resolve their problem.
4. Next a testimony or transformation needs to be shared. This could be one of yours or one like it by someone else that corrected the problem.
5. At this point in your ad an offer needs to be made that will address objections and the problem.
6. And finally, you need to provide a way for your customer to respond and make a request that allows them to follow through with their purchase. Now you could sweeten the offer by taking away all concern and risk by providing a 100% money back guarantee.
If what I have shared with you sounds like something you could use my help on by revising your ad copy, then go ahead and message me. It would be my pleasure to assist you in that endeavor.
To Your Success,
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