How Can Your Brand Leverage Fashion Influencer Marketing Campaigns?
ViralBulls - Viral Marketing Agency
We help to make your Brand Viral through our super-rich Viral marketing experiences!
1. Branded Hashtags
Branded hashtags are a subtle way to increase your brand awareness. But branded hashtags aren’t limited to using your brand’s name in hashtags.
If you’ve got a new line of clothes, you could have a special branded hashtag to promote that.
Image via?Instagram
How can you use branded hashtags in fashion influencer campaigns?
For fashion marketing campaigns, branded hashtags can seamlessly be inserted with relevant captions. By using branded hashtags, you can?amplify your brand’s presence.
At the same time, when an influencer uses your branded hashtag, it gives your brand more credibility.
Along with branded hashtags, you should also consider using trending hashtags relevant to the fashion industry. This can help you increase the reach of your posts on social media platforms even further.
To find such hashtags, you can use tools like HashtagsForLikes.?This popular hashtag finding tool?helps you identify the ones that are relevant to your niche (fashion).
It also gives you insights into the reach and popularity of those hashtags.
Image via HashtagsForLikes
German accessory brand, Paul Hewitt, uses branded hashtags regularly in their fashion influencer marketing campaigns. Their hashtags #getanchored and #paulhewitt are used in more than 80,000 posts on Instagram.
领英推荐
2. Promo Codes
If your goal is to boost sales through your fashion?influencer marketing campaign, then promo codes can work well.
While influencers can promote your product in their posts, promo codes give their audience a call-to-action.
This fashion?influencer marketing strategy?is a win-win for everyone involved —the fashion brand, influencers, and the audience.
Promo codes allow influencers to give back something to their audience as well, keeping them engaged.
Image via?Instagram
To make the promo code easily rememberable, you could use the influencer’s name as the promo code itself.
3. Style Them Up
Show, don’t tell. That’s a golden rule in the fashion industry. Instead of telling your audience how great your new line of clothing is, just showcase it to them. An easy way to do this is to style influencers with your products.
Some influencers also love to make this type of content more interesting by adding fashion tips.
For instance, look at BCBGeneration’s fashion influencer marketing campaign with Andrea Christina.
Image via?Instagram