How Can Your Brand Increase Its Number of Leads By 451%?

Successful marketing automation strategies put customers at the center and reduce the friction at different sales funnel stages. Today, it is essential for your brand to use highly personalized and relevant content to engage with your existing or prospective consumers, show appreciation, and build a stronger bond with them.

Marketing automation has become a crucial component of any brand's marketing strategy. You should aim to build or foster a relationship with any type of consumer – in spite of the place that they take in your sales funnel. Did you know that marketing automation, when properly implemented, has the power to increase leads by 451% and boost sales by 34%? Shockingly 85% of B2B marketers, though, admit to not using it correctly.

As a brand, you have multiple occasions to engage with your consumers. Has a new consumer landed on your website? Entice them to engage with you. Has your customer abandoned a shopping cart? No problem, use marketing automation to make sure that they are not leaving empty-handed. Has your loyal customer stopped shopping with you? Remind about yourself and tell how much you miss them.

These are just some of the circumstances where dialogue automation can come in handy, and you should not settle for only new and lost customers. Show how much you value your loyal shoppers by sending relevant hooks for further dialogue. Has someone just bought a coffee maker from you? A month after their purchase, send a quick SMS and find out how satisfied they are with the purchase. Send an email to invite them to attend your coffee making soirée, where they will be taught some tricks to make their morning coffee even better.

Marketing automation should never be only about gaining new leads. Even though new leads are crucial to your business growth, acquiring a new customer may cost five times more than retaining an existing one. Therefore, your marketing automation should also facilitate recurring purchases and entice your current customers to engage with your brand continuously. In the end, by having a stronger bond with your existing audience, you will make sure to be their number one choice when it comes to subsequent shopping.

In order to be the obvious choice for the next purchase, your brand should establish trust and authority with the consumer. Remember that improving customer retention by 5% can grow your profits from 25-95%? Therefore, you should become the best friend of your shopper and know precisely what he or she is looking for, wants, or needs. Don't be afraid to recommend or give an opinion. Did you notice that your customer will soon have their birthday? Remind them to slow down, pamper, and treat themselves for the big day with a memorable and personalized gift.

Moreover, by having established an honest bond with your shoppers, you will make sure to get their feedback and grow more as a business. Asking how satisfied your consumers are with their last purchase or receiving feedback on delivery, packaging, overall shopping experience will help you improve and deliver an even better result in the future.

In today's marketing world, dialogue automation is much more than a personal greeting in the email. It is a way to build trust and communicate with your consumer in a comfortable and approachable manner. Remember that your shoppers are human, and they want to interact in a humanly way. It is your brand's responsibility to ensure that such communication takes place.

Join many brands worldwide that have been successfully using conversational marketing automation that Scoutsss' platform is offering.

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