How can you use programmatic advertising to target global customers effectively?

The cost of advertising on mainstream digital channels have risen and its cheaper to advertising on programmatic channels.

Especially if you are looking for global clients.

Before you launch any programmatic advertising campaign, you need to have a clear idea of what you want to achieve and how you will measure your success.

Some brands emphasize on awareness, while others look at leads and ROAS.

One of the benefits of programmatic advertising is that it allows you to target your ads based on various criteria, such as demographics, location, behavior, interests, and skills.

This can be especially important for your lead generation campaigns on programmatic.

When clients ask us why they need to upgrade to programmatic, we show them how it gives you access to a wide range of platforms and channels where you can display your ads.

These include search engines, social media, business boards, business sites, blogs, podcasts, videos, and more.

If you are attending Metaverse Mastery at Dubai Commercity on Dec 15th at 3pm, you can learn more about retargeting.

We have a diverse lineup of 15 speakers for the event, including Sammar Farooqi, Praveen Parameswar, Munish Dhiman, Dr Sweta Adatia, Thasveer M Salim, Kavita Srinivasan, Monica Bahel Arya, Gomathi Seetharaman and Suresh Joseph Skaria.