How can you stand out? Check out our insights.

Congresses are back! And I don’t mean back in a virtual manner—I mean ALL THE WAY back. But the question is, how do you use your limited budgets to really make an impact? Booth space is expensive and generally offers a very limited return on your investment. Doctors’ time is jam-packed, so you have to stand out among the other sessions, engagements, and dinners. But one thing is for sure: Doctors are hungry for information and learning from their peers. How can you stand out? Check out our insights.

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The exhibit hall is not dead.

The size of the space doesn’t matter, but the experience does. Are you offering your targets something they can’t get anywhere else? Is there a point of interest or some compelling reason for them to seek you out? Are you creating a space for the healthcare professional (HCP) to actually learn something of interest? If you are still relying on an espresso machine to do the heavy lifting, you are missing an opportunity.?

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Symposiums can be fun (and educational)!

It’s time to think outside the box. Leverage different setups and executions. Make it a competition. Engage your audience. And no, I don’t mean with audience response systems, I mean actual engagement.?

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Don’t forget about surround sound.

Sure, there are the sponsorships that the congress offers, but as your target audience converges on a city, don’t forget about interactive billboards, out-of-home (OOH) placements, and interactive activities outside of the congress hall.

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Content is still king.

Doctors and other HCPs come to congresses to learn, but even the most astute academic doctor’s eyes can glaze over at the 5000th?slide. Remember, your slides are presentation tools, not scientific journal articles. And not everything needs a slide. Maybe a handout is more appropriate. Perhaps textable content would be preferred. Figure out what you want to communicate and then find the right channel for the right audience.?

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Don’t forget about relationships.

Doctors and other HCPs use congresses to connect with their peers...and with industry. There are reps and Medical Science Liaisons whom they trust as valued sources of information. Don’t make this a secondary thought in your congress planning.?

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Rep training isn’t just for compliance.?

Use the days leading up to the congress to engage and excite your reps. Tell them what you are doing and what tools you are providing for them, and ask how you can support their meetings and engagements. A rep who is well prepared is a rep who will shine at showtime.?

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The congress doesn’t end on the last day.

We all leave congresses exhausted, but that doesn’t mean it’s over. After 3 to 5 days of engagement, it’s time to activate the second part of the plan. How are you leveraging the new connections? How are you sharing your data with those who could not attend? Post-meeting follow-up is just as important as the main event.

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VUE Health is here to help support all of your congress planning needs. Our medical team is here to support all of your content needs, our account teams are on stand by for all of your logistics and planning needs, and our creative team is here ready to surprise and delight you with scientifically accurate and engaging booths and experiences.?