This is the third in a three-part series.
But what steps can an organization to actually solve growthtech bloat?
- Diagnose the situation and ask questions. What exactly does each platform (Mailchimp, Gong, HubSpot, etc.) do? Who set it up this way, and why? Is there a simpler way to do what this tool is doing? Is another platform already doing the same task??
- Talk to your peers. Are they having issues too? What are their workarounds? Who might be able to help resolve some immediate challenges? If nothing else, finding out who else is struggling makes you feel less alone.?
- Explore best practices. There are some incredible resources available online, including many by platforms like HubSpot. Better yet – connect with other sales, marketing, or success pros in your network and ask them how they are using their sales or marketing technology.?
- Develop a scorecard. Fill in a small table with headings for what you need your growth technology to do for your company. Then assign marks for how well your company can actually do these things in its current state. This can be an incredible way to organize information, get feedback, and alignment – especially if there are gaps and silos at your company. Or you can map these platforms to how they help your customer journey.
- Bring in external experts. Sometimes an external person can unblock a complex growthtech bloat issue – especially if they have a good track record helping similar companies. They can help you determine whether you can fix or migrate. Look for a company that has encountered the situation before, ideally with change management or communications expertise to ensure the new solution actually takes root.
GrowthTech bloat can be solved, but it takes time. Like any possible big or complex journey, it begins with a simple step.
Should have Played Quidditch for England
6 个月Great idea for a blog thank you Rob Manne
MarTech Chief Operating Officer (COO)| Top Digital Marketing Voice | Speaker | Professor| Digital Marketing Risk & Governance Advisor | Creator of P for Platforms Modernizing the 4P's Media Mix Model
6 个月This is great Rob Manne! It is of the essence to have a strategic roadmap when it comes to optimization or implementation to minimize the risk of bloat in a company's growthtech!
Helping you find more clients ?? Award-winning Marketer | Kolbe? Certified Consultant | Certified Khan Method Coach | Marketing Mindset Coach | Creator of BizBackdrop? | Professional Speaker ??
6 个月Rob, this is hugely insightful. And the scorecard is a great place to start. ??
I have seen "growth tech bloat" before. It's so expensive and time consuming. This post should be front and center of the C-Suite.
Helping B2B SaaS Vendors, Agencies, and Service Providers Partner Better to Grow Faster
6 个月It's so easy to quickly add and trial new solutions. Even for a sole proprietor, the list grows quickly. No matter what your scale is, keeping track of the truly useful tools and subscriptions vs. "bloat" is important.