Reaching influencers on social media can be done through a variety of methods:
- Direct message: One of the most direct ways to reach an influencer is through direct messaging on the social media platform they use. This allows you to personally introduce yourself and your brand and ask if they would be interested in working with you.
- Email: Another way to reach influencers is through email. You can find their email address on their website or through a quick google search. It's important to note that influencers receive a lot of emails, so make sure to stand out by being clear and specific about your request and the value you can offer to the influencer.
- Commenting: Engage with influencers on their posts by commenting, sharing and liking their content. This can help to create a relationship and can be a good way to start a conversation.
- Tag them on social media: Tagging influencers on social media can help to get their attention and show that you are interested in working with them.
- Reach out through collaboration platforms: There are many platforms that connect brands and influencers, like AspireIQ and Upfluence. These platforms allow you to search for influencers based on specific criteria and can help you to reach out to them more easily.
Keep in mind that influencers have requirements, they are more likely to collaborate with brands that align with their values and interests. They also want to see the value that you can offer to them, whether it's compensation, products, or services. Additionally, influencers want to see a clear and well-defined campaign plan, that showcases how they will be included in your campaign, what kind of content they should produce, and how the performance will be measured.