How Can you Optimize Content to Reduce your Bounce Rate?
Kishore Dharmarajan
Helping Brands 10X business through Podcast Marketing & Community Building | CEO of SEO Souq | Founder of Digital Marketing Dubai group with 170K members | Baselook.com | iDhabi.com |
If you have visited seosouq.com recently you know that have a money-back guarantee on our SEO services.
One of the reasons we are able to do that is due to bounce rate.
Bounce rate, as you know is the percentage of visitors who leave your website after viewing only one page.
This is very important for search engines and if you bounce rate is low, it indicates that a site is well structured and made for users.
If you know your target audience well and create content that is interesting to your audience, your bounce rate will stay low.
To start with you need catchy headlines (not clickbait) to capture their attention, spark their curiosity and entice them to read more.
Secondly, the readability of your site should be high in terms for font size, breathing space and the way the content is structured.
What you say on the site is even more important and your content should provide information, education and entertainment with a good balance.
While most sites use stock images and stuffy language, you can become original by using genuine images and real stories from your business.
Don't hide behind the corporate garb and show a face to your customer. Let them realize your brand is genuine, friendly and truthful.
That way, your bounce rate will go do and your domain authority will shoot up.
For more details, reach out to seosouq.com or pick up one of our advanced courses on baselook.com today.
Sales Associate at American Airlines
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Sales Associate at American Airlines
1 年Thanks for posting