How Can You Master the Art of the Product Demo?
In our last Super Cyber Friday, "Hacking the Demo: An hour of critical thinking about how to effectively showcase your product," we explored how to tailor your presentation to meet customer needs, the importance of preparation, and the role of effective communication in delivering a successful demo. Joining us for this discussion were Howard Holton , CTO and industry analyst, GigaOm and Tom Hollingsworth , organizer and networking analyst, Tech Field Day .
Watch the full video here
Did you know that we have an events calendar? Visit our events page to subscribe so you can stay up to date on Super Cyber Friday and other CISO Series live shows: virtual and in-person.
Join us this Friday, August 23rd, 2024 for "Hacking the Future of Pentesting"
We're doing it again this Friday, 08-23-24, for “Hacking the Future of Pentesting: An hour of critical thinking about how to continuously manage your threat exposure.”
Joining me for this conversation will be:
It all starts at 1 PM ET/10 AM PT. At the end of the hour we roll over to our meetup on Discord.
领英推荐
Best Quotes from Our Guests:
"Know your audience and make sure that the demo you’re delivering is both at their level but also speaks to who their audience is." - Howard Holton, GigaOm
"Some of the best demos I’ve seen are when people are getting deep into the weeds of the technology and teaching at the same time." - Tom Hollingsworth, Tech Field Day
"If you tailor the demo to exactly what the customer needs, it can be the thing that makes them want to buy it immediately." - Howard Holton, GigaOm
"Remember that most tech executives have the memory of a goldfish. You need to get the point across immediately." - Tom Hollingsworth, Tech Field Day
Quotes from the Chat Room:
"Research your customer, their industry, and their executives. The higher you go in an organization's structure, the more the intangibles become critical. Do not make assumptions. Ask, 'We see the challenge this way. Is this how you see it?' If they don't, it's fine. Shut up and listen because you are now learning." - Dutch Schwartz
"Do not use any slides. Slides were meant for engineering diagrams. If your goal is to create awareness, to educate, or to persuade, then slides are absolutely terrible." - Dutch Schwartz
"Tell a Story! Share successful testimonials to make your demo more credible." - Aman S. , cybersecurity business engagement, VP, 爱思唯尔
“The best demos combine both 'live elements' as well as 'canned' concepts.” - Jason (Jay) Mar-Tang, CISSP, CCSP , AVP, field CISO, Pentera