How can you know your target audience?

To run a fruitful online business, you first need a solid online target audience to cater to. Without those people, there’s no one to see or care about your products and services, much less purchase them. That’s why expanding your reach and visibility is essential to reach your growth objectives.

So, your Buyer Persona is the first step that you should do where it is done by asking yourself some questions, starting by:

Q1: Who are they? A1: Their job title, gender, age, salary or location, because these are the most important information to know to who are you talking, how he thinks, how much he makes money and how much can he spend as well.

Q2: What are their interests? A2: They are interested in entertainment, educational content, case studies, information or products, where you can know how to grab their attention toward your accounts.

Q3: Which Social Media platform do they use? A3: Maybe Facebook, Instagram, Twitter, Linkedin or Google, where knowing this information gives you a clear image about where you should spend your money bosting your business "on which platform".

Q4: Which time on the day do they look for the type of content you provide? A4: Maybe on weekends, weekdays, vacations, special celebrations, morning, noon or afternoon, so by that, you will know at which type should you upload your content, offers or news.

Q5: Why do they consume the content? A5: Its because they need to stay up to date with something, to get better in their jobs, to do their homework, and that's a huge issue to know because it helps you to know the way that you should provide your content.

Q6: How are they consuming the content? A6: Either by reading articles, blogs, social media posts, watching videos or listening to podcasts, where that will help you to shape your content and to know the most recommended format.

In the end, you will be in front of a paper that contains the whole information about the people that might be attracted by what you provide online on Social Media Platforms, how do they think, what do they prefer and with what they might engage. In the next article, I will discuss the next stage that is the customer journey or what I called "The Hero Journey" and it is about what to do next.

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