How Can You Keep Your Firm Visible on LinkedIn Without Burning Out?

Does keeping up with regular posting on LinkedIn feel like a full-time job? You’re not alone. Many accounting and law firms know that staying consistent on social media is key to staying visible, but actually doing it can feel a bit overwhelming. The pressure to keep your content fresh, relevant, and engaging can be exhausting, especially when you’re already juggling client meetings, deadlines, and daily tasks.

But here’s the truth: maintaining regular activity on LinkedIn doesn’t have to drain you. With the right strategies, you can keep your firm’s LinkedIn feed active and engaging without burning out. The trick is to plan ahead, use smart tools, and get creative with your content.

Here’s a few tactics that will help you…

Plan Ahead with a Content Calendar

One of the biggest challenges of staying active on LinkedIn is coming up with fresh content every day. That’s where a content calendar comes in. A content calendar helps you plan and schedule your posts in advance, so you’re not scrambling to think of something to share at the last minute. It’s like having a roadmap for your social media activity, which just makes everything easier and less stressful.

With a content calendar, you can balance different types of content, like tax saving tips, polls, industry news, and behind-the-scenes updates. You can also plan for special occasions, such as tax season or legal updates that impact your clients. By scheduling posts in advance, you ensure that your feed never goes quiet, even on your busiest days.

Content tip 1: ?Planning for Tax Season ?

Let’s say you’re an accountant, and tax season is approaching. Instead of waiting until the last minute to post reminders and tips, you can use your content calendar to plan out a series of posts leading up to key tax deadlines. You might schedule a post each week that shares a tax-saving tip or a reminder about filing dates. By planning ahead, you stay on top of your content and make sure your audience is engaged and gets valuable information that’s timely.

Content tip 2: Mix it Up

No one wants to see the same type of post over and over again. To keep your audience engaged, you must mix up your content. Instead of only posting industry updates, try sharing a variety of content types, using different media. Value based content such as tips, news, or white papers work best.

By varying your content, you’ll also keep your feed interesting and show off different aspects of your firm. This makes your presence feel more dynamic and less predictable. It’s also a great way to show off your firm’s culture and build stronger connections with your audience.

Content tip 3 : Behind-the-Scenes Posts

Imagine you’re a solicitor and your firm just completed a major case. Instead of only sharing the final outcome, post a behind-the-scenes update about the hard work your team put into preparing for the case. Share photos of your team collaborating, along with a brief story about the process. This kind of content gives your audience a glimpse into the people behind your firm and more importantly, ?makes your feed more relatable.

Content tip 4. Engage with Your Audience

Posting regularly is important, but it’s not enough on its own. You must ?engage with your audience. This means responding to comments, liking posts from others in your network, and starting conversations. When you actively engage with your audience, you show that your firm is approachable and interested in what others have to say.

Engagement doesn’t have to be time-consuming. Set aside a few minutes each day to check your notifications and respond to comments or messages. This small effort can make a big difference in building relationships and keeping your firm top of mind.

Content tip 5: Responding to Comments

Let’s say you post an accounting tip on LinkedIn, and someone comments with a question about how it applies to their business. Instead of just liking the comment, take the time to respond with a helpful answer. This not only helps the person who commented, but it also shows others that your firm is responsive and willing to offer advice.

?

Use LinkedIn’s Native Scheduling Tool

If you’re feeling overwhelmed by the idea of posting regularly, take advantage of LinkedIn’s native scheduling tool. This sits within the platform, and you can schedule up to 3 months of content in advance.? This also means you don’t have to use a 3rd party scheduling tool for your planning. Just create your post, then select the time and day you want and the scheduler will do the rest.

Example: Scheduling a Week of Posts

Imagine you have a busy week of client meetings coming up. Instead of trying to remember to post in between meetings, you use LinkedIn’s scheduling tool to plan out your content for the entire week. You schedule posts about industry news, a client success story, and a behind-the-scenes update. Now, you can focus on your clients without worrying about your LinkedIn activity.

Content tip 6: Repurpose Content Across Platforms

Creating new content all the time can be challenging, but you don’t always have to start from scratch. Repurposing content from other platforms is a great way to keep your LinkedIn feed active without adding to your workload. If you’ve already shared something valuable on your firm’s website, blog, or another social media platform, consider adapting it for LinkedIn.

Repurposing content saves you time and ensures that your audience sees your best content, even if they missed it the first time around. Just make sure to tweak the content to fit LinkedIn’s professional tone and format.

Example: Repurposing a Blog Post

Let’s say your law firm recently published a blog post about changes in employment law. Instead of writing a completely new LinkedIn post, you can repurpose the blog content by sharing key points in a short LinkedIn update plus a link to the blog. ?You could also create a carousel post with visual highlights from the blog. This way, you’re getting more mileage out of your content without having to create something entirely new!

Content tip 7: Measure What Works

To keep your social activity effective, it’s important to measure what’s working and what isn’t. The platform offers analytics that show you how your posts are performing, including views, likes, shares, and comments. By paying attention to these metrics, you can see which types of content resonate most with your audience.

Use this data to adjust your content strategy. If certain posts get a lot of engagement, then post more like that! ?If something doesn’t perform well, try a different approach. Measuring your results helps you refine your content strategy and ensures that your effort on LinkedIn is paying off.

Example: Analysing Post Engagement

Let’s say you notice that your behind-the-scenes posts get more engagement than your industry news updates. Based on this information, you might decide to share more behind-the-scenes content to keep your audience interested. By measuring what works, you can create a more effective LinkedIn strategy that keeps your audience engaged.

Key Takeaways

You must maintain regular activity on LinkedIn to keeping your practice visible and engaged with your audience, but it doesn’t have to be overwhelming. By planning ahead with a content calendar, mixing up your posts, engaging with your audience, using the scheduling tool, ?repurposing content, and measuring what works, you can keep your feed not just active, but effective without burning out.

Are you consistently posting on LinkedIn?? If you need help on specific tactics for your practice, contact me [email protected]

Dwayne Lewis | Founder | Grace Maddison Media

?

#solicitors #accountants #uklaw #contentstrategy #gracemaddisonmedia