How can you differentiate your insurance agency?

I know the word “differentiate” is being used all the time in training meetings and on posts by business advisors. What can you actually do to differentiate your insurance agency, though?

Successfully differentiating your insurance agency can help you grow your business and retain your current clients. Below are statistics from PropertyCasualty360.com.

·?????49% of agencies stated that are struggling to find new business development and growth opportunities.

·?????44% stated that they are struggling with attracting and retaining clients.

·?????53% stated they are struggling with online insurance company competition

PuroClean’s Tip for September 2021

Google Reviews are something we have been strongly working on for over 2 years, and we have seen tremendous growth from it! Our calls from the internet have more than tripled, and when clients get referred multiple companies, a huge majority will choose us based on our Google Reviews. Have can you get GREAT Google Reviews for your office?

Most insurance agency’s Google Reviews state that their office is friendly, helpful, and informative. How can you get more “personal” and “effective” reviews?

1.?????If you are not involved in claims, get involved! Call and check up on them!

2.?????As a claims process is ending, train your claims staff to request a Google Review.

3.?????If someone agrees to give your office a Google Review, immediately text them a link. Do not email it! We have noticed that texting the link is much more successful!

4.?????If they have not reviewed you after 3 days, call them and just ask if they need any help!

Reviews based on how you assisted with claims is going to be more effective, because people look at you as the person who will be there for them if they have a claim, and the person who will make sure they are properly covered!

These Google Reviews will help differentiate your office, because it will show what you can actually do to HELP them in their time of need!