How can you Differentiate your Brand on a Limited Budget?

If you wish to differentiate your brand, you need to know your audience well.

You have to find out what they need, want, and value, and how they perceive your brand and your competitors.

For example, seosouq.com works with brands that are technologically advanced and wish to remain on the cutting edge.

Once you identify what your target customers require then you need to define your USP or what what makes your brand unique, relevant, and superior to your competitors.

This is where the brand shows its true colours.

So, Apple is all about innovation, while McDonalds is the food and fun place for families who say 'I'm Loving' It.'

If the positioning of your brand is good, you will be able to align your brand identity, voice, and experience with your brand positioning.

This is a powerful combination and something that smaller brands find difficult to carry out.

Restless marketers will often tinker with the brand positioning using tactical campaigns and in the end the consumer loses sight of the brand's core.

Highly evolved brands will also be able to use storytelling to connect with their audience on an emotional level.

And some brands might even be able to build and nurture a community of loyal and engaged customers who love your brand and advocate for it.

(We are looking for speakers for the next event organized by the DMD Group, which now has 106,000 members and if you wish to present your brand in our next meetup, message me today.)

14 members of the DMD group are coming together to launch a new book and you shall be hearing from us soon Anupama Parkar , Biji Tharakan Thomas , Nisha Sanjeev , Gomathi Seetharaman , Monica Bahel Arya , Mohammad Arshad , Hemant Jain, Success Coach , Shreeja Kurup , Ritesh Mohan , Sangeeta Manglani , Usha Sarda and Damodhar Mata .