How can you Boost Your Salesforce ISV Application Performance with App Insights
“Data is the new oil”, the quote by mathematician Clive Humby, defines itself. Today, everything is about data! Every action an organization takes, whether it's a transaction, webpage clicks, or a step in the supply chain, generates data.
In this data-driven world, organizations rely heavily on such information to make informed decisions. But, with loads of data coming in, it almost becomes impossible to sort that data and use it for decision making. Here comes the need for Data Analytics! But the painful part is, not many get the comfort of Data Analytics on spot, especially the ISVs. They lack the resources to collect, integrate, and analyze vast data from diverse sources. Unlike larger organizations, ISVs may lack dedicated teams and tools to manage data quality and ensure integration. This makes it difficult to extract meaningful insights that can drive strategic decisions. However, data analytics is crucial for ISVs as it helps them understand user behavior, optimize their products, and stay competitive in the market.
This is where AppInsights comes in. Tools like AppInsights give ISVs full access to accurate analytics. This helps ISVs make informed decisions, tailor their offerings, and better serve their customers. Learn more on what AppInsights is and how it can help in boosting the ISV app performance.
What is App-Insights and Why the Need?
App Insights, or Salesforce app Analytics, is the central hub for Salesforce ISV and OEM partners. It provides deep product insights. It’s the best solution for the Salesforce App analytics API. It manages and analyzes data, providing insights into app performance and user behavior.
Even though ISVs create business software and applications, they might not be experts in data analytics. App Insights simplifies this process by delivering essential data quickly and efficiently. App Insights provides churn analytics, renewal tracking, and upsell identification. It helps ISVs make informed decisions, improve their products, and close more deals.
The best part — AppInsights operates in software development. It covers all aspects of the software industry, including product development, marketing, sales, and customer support.
Benefits of AppInsights for ISV Partners
Gain Competitive Edge: AppInsights gives ISVs deep product insights. It helps them outpace competitors by enabling data-driven decisions and improving their offerings.
Improve User Experience: AppInsights analyzes user behavior. It helps ISVs find pain points and optimize their apps. This leads to a better user experience.
Drive New Revenue: AppInsights helps find upsell opportunities for ISVs. It can boost their income from existing customers.
Customer Retention: AppInsights helps ISVs use churn analytics. They can then find and fix reasons for customer drop-offs. This improves retention and loyalty.
Security: AppInsights ensures secure data management. It protects ISVs and their customers' privacy.
Given these advantages, AppInsights is vital for optimizing your Salesforce apps. Now, let’s explore the prime features that AppInsights offers.
Top Features of AppInsights Here are the popular features of AppInsights that can transform the way you manage and enhance your Salesforce apps.
Watch Tower: Watch Tower is a key part of App Insights. It gives a full view of your app's health and performance. It aggregates quick insights on aspects like Expiring Soon, Low Utilization, Low KPI Score, Declining KPI Score, and alerts. With Watch Tower, you can set up notifications for proactive and efficient application management.
KPI Score: The KPI Score feature checks your app's health and performance using KPIs. It gives a clear, visual summary of how well your app meets its goals. This allows for quick assessments and optimizations.
领英推荐
Connect PBO: Connect PBO integrates Salesforce CRM data into the App Insights dashboard. It provides a single view of CRM data and improves access to it.
KPI Usage: KPI Usage tracks and shows top features of the ISV ApplicationKPIs. They measure your app's effectiveness and user engagement. It provides daily, weekly, and monthly data on Users, Operations, and Accounts. This helps you analyze trends and improve performance.
Heartbeat: Heartbeat allows users to monitor KPI Score Trends, showing whether scores are declining or improving over time.
Log Analyzer: The Log Analyzer is a robust tool for analyzing and visualizing log data from your application. It allows quick log searches by account, object type, and time. It also provides graphs of Accounts, Users, and Operations.
Engagement: Engagement tracks and displays daily, weekly, and monthly data on active users through graphical representations. Active user configurations can be adjusted from the Setup menu.
Easy Setup: The Setup feature lets users customize and define new KPIs. It can configure KPI Scores, manage users, connect PBO, and set up email alerts. It can also track active users, KPI Score Trends, and High-Risk Accounts.
Export Functionality: Export Functionality facilitates the extraction and transfer of data to external storage. It supports exporting Accounts data to various destinations in Excel file format.
User Management: User Management controls access and permissions within your monitoring environment. It manages roles, assigns permissions, and secures access to data and dashboards. This ensures proper access for effective app monitoring and optimization.
Custom Object: Custom Objects in App Insights allow you to view Salesforce Custom Objects related to accounts and timeframes.
Product Version Breakdown: The Version feature displays the breakdown of application version numbers and licensing details.
Popular Use Cases of AppInsights
Presales Engineer or Account Executive : AppInsights helps presales engineers and account execs. It uses churn analytics to improve customer trial experiences and close deals. By analyzing usage logs, they can see how many users are testing the software and which features they are using. This data lets them give personalized recommendations and optimize trial setups. It shows how the solution can meet specific customer needs.
Customer Success Representative : For customer success representatives, AppInsights is invaluable in driving feature adoption and minimizing subscriber attrition. The platform provides detailed usage data to track user activity. It includes package usage logs and subscriber snapshots. It helps to find upsell chances, predict attrition, and tailor advice. This ensures customers use the product's full capabilities.
Product Manager: Product managers, with the help of AppInsights analytics gain deep insights into product usage across the subscriber base. The platform provides data on the most-used features, incomplete user journeys, and user pain points. These insights are vital. They help prioritize the product roadmap, optimize feature development, and decide whether to retire outdated or underused features.
Software Engineer: Software engineers benefit from AppInsights by using analytics to optimize code performance and reliability. The platform has Apex usage data. It can be combined with tools like the Subscriber Support Console and Salesforce Code Analyzer. This integration allows engineers to troubleshoot issues, refine code, and ensure that the application runs smoothly and efficiently.
These use cases highlight how AppInsights supports various roles within an organization, from sales to development, by providing essential insights and data-driven decision-making tools.
Why Choose AppInsights for App Analytics
Choosing AppInsights for your app analytics needs is a game-changer. AppInsights has features for different roles in your organization. It provides insights to optimize your Salesforce apps. AppInsights helps presales engineers, customer success reps, product managers, and software engineers. It gives you tools to improve performance, engage users, and make data-driven decisions to increase profits.
Don't miss out on the opportunity to transform your application management with AppInsights. Use its strong analytics. You'll gain a competitive edge, boost customer satisfaction, and find new revenue streams.
Ready to take your app performance to the next level? Book a demo to Discover how AppInsights can revolutionize your analytics strategy today!