How Can You Become Awesome At Recruitment Marketing? Read.

To become a 10x recruiter , you will want to learn from the best of the best. In this article of our series to help you become a superpowered recruiter, we will highlight recruitment marketing initiatives from two highly successful brands - Microsoft & Hubspot - so that you can recruit the best talent, like them!

Employer branding and recruitment marketing are closely tied together. There are many steps required to achieve consistent employer branding, and then, showcase that brand to attract the top talent through recruitment marketing.

The future of employer branding is to become a symbol of trust, as most companies go completely or partially remote . So it will not be swanky offices, loaded cafeterias, 24-hour gyms, multicolored game centres, or meet and greet spaces. Instead, employer branding and recruitment marketing will focus on building trust. Flexibility will be a major factor. Other factors that will resonate with today’s young breed of talent are maternity and paternity leaves, employee budgets for upskilling or reskilling, pet-friendly workplaces, and mental & physical wellness initiatives, which are explained in our earlier articles based on our own Instahyre Academy. Make sure you get certified to grow your career !

Top companies are profitable because their recruitment marketing is quite Diversity and Inclusion focussed. So, to be a 10x recruiter and hire top talent, you need to focus on creating initiatives for DEI. You need to showcase them as an integral part of your recruitment marketing campaigns. For example, Hubspot’s Instagram page, called Hubspot Life, gives us a powerful line from one of their DEI campaigns: “Diversity is having a seat at the table. Inclusion is having a voice. And belonging is having a voice that can be heard.”

Microsoft dedicated an entire webpage, titled Microsoft Unlocked, that shines the spotlight on their DEI initiatives. You do not become part of technological history by resting on your accomplishments. Microsoft shows how important it is to evolve with the times and expand your recruitment efforts to LGBTQIA+ and all marginalized sections of people. You too can build up your reputation as an inclusive recruiter. See our article and our certification course on becoming an influencer recruiter , and you too will be able to be an exceptional 10x recruiter!

Let's understand the differences two very similar terms. Employer Branding (EB), also known as employment branding, is a term used to describe the varied steps taken to build and develop the reputation of a company — the Employer Brand. When candidates are searching for a job, they are influenced by the brand image, and the public information known about the employer. The deeper your employer branding strategy is developed, the more attractive brand image your candidates see, and the more talented specialists you can attract. Then, you carry out recruitment marketing to propagate the employer brand you have built.

The primary purpose of recruitment marketing is to create your image as a desirable employer. Let’s take a step-wise approach to achieve this goal: Defining the company’s Employer Brand — an identity that has a mission, vision, value, and individuality. Defining Employee Value Proposition — the benefits, perks, and in-office as well as remote rewards your future employees will be interested in, such as gaming facilities, free meals, off-site team activities, and health insurance. Defining Candidate Persona — spend time on compiling the features that your ideal candidate should have. Defining Company Culture - establishing and maintaining traditions. Along with that, define the mission, vision, and goals that reflect the company’s ambition. Social media platforms like LinkedIn make reviewing & reacting to candidate feedback easy, helping you in managing your brand, as well as your reputation as a 10x recruiter.

To get higher ROI from your employer branding and recruitment marketing strategies, use analytics to understand what is working and what is not. You need to scale up efforts and investments in the right campaigns, ideally so that your recruitment marketing feeds back into a loop and boosts your employer brand. You need to deliver exceptional employee experience to create a sense of "belonging." For example, in remotely working companies, many candidates work from home as they are closer to their families. So, it follows that their targeted recruitment marketing and overall employer branding needs to focus on the wellbeing of their employees’ families.

The future of work is remote and skill based. Recruitment marketing helps you to filter relevant job seekers and not attract everyone. Stories about the personal experiences of employees and client successes attract the cream of the crop, the really talented candidates, and make them want to join your brand. Your recruitment marketing should build up your employer brand and help you filter only relevant candidates into your talent pipeline. We hope this chapter on recruitment marketing will inspire you to create great recruitment strategies. Complete the easy MCQ quiz and share your certificate! Thank you for reading, and it will be great for your career if you get certified at Instahyre Academy !