How Can You Attract Your Ideal Clients?

If you have taken any marketing training, you know you need to attract your ideal clients. Ok…how do you actually do that?

What is an ideal client?

An ideal client is a group of consumers who are most likely to find the answer to their problem through your product or service. But, your ideal client should also be the type of person YOU want to work with regularly.

Being very familiar with your ideal client has many benefits. You can:

1. Clearly plan your marketing strategy.
2. Achieve a return on investment from marketing to the right people.
3. Build relationships with people who are likely to become clients.
4. Get to know your ideal audience better by learning how to communicate with them effectively.

Before you start trying to find and attract your ideal client, you need to do some research. If you haven’t done this research yet, it will be time well spent.

1. Current clients

Analyze your current customer base. Who are the clients you enjoy working with most? What similarities do they have?

2. Industry trends

Trends in an industry can provide vital information to help you remain competitive. These trends may relate to pricing, cost, consumer purchasing habits, marketing, sales, etc.

3. Competitors

Take time to analyze your competitors. What type of marketing are they doing? How do your services compare? What words are they using in their messaging? Who are they targeting?

4. Persona

You need to define your ideal client so that you have a clear picture of who you are speaking to with your content. Therefore, you should detail your client persona.

5. Exclusions

It is also essential to know who your ideal client is not. Often we find out the people who are not perfect clients by working with them. What experience have you had with customers that you wouldn’t like to repeat??

6. Update

You will need to update your ideal client persona continuously. This is because markets change, clients change, products change, and trends change, affecting your ideal client.

7. Google Analytics

Google Analytics will provide you with information about visitors to your website. Some important information you can find will tell you where your target audience is coming from and the type of content that engages them.

Now that you have this information, you can write your client persona. You want to be as detailed as possible to connect and attract your ideal client.

Include the following:

Age

Gender

Location

Hobbies

Income

Net Worth

Education Level

Occupation

Marital/Family Status

Online behaviors

Whom do they trust?

What do they read?

What do they watch?

Where do they shop?

How do they spend their money?

What do they like?

What do they dislike?

What are their pain points?

By defining your ideal client, you become very specific about your perfect client. Through this exercise, you will learn who you are serving, how to talk to them, their pain points, what they want, and how you can help them.

Now you can go about finding and attracting your ideal client.?

Creative content creation attracts your ideal clients. Your content needs to be interesting enough to prompt the client to engage with you.

Social media is an excellent way to find your people organically. With a bit of research, you can find the right people.

Hashtags can help you attract the right audience. You can search and follow hashtags to find out what is trending. Using the right hashtags will help you to connect with your ideal client. You will find this a marketing strategy utilizing hashtags that is effective.

Keywords are also essential to know, understand, and use in your content. You are probably familiar with the term SEO or Search Engine Optimization. Compiling the right keywords to use in your creative content creation is necessary.

You need to create content that is relevant to your audience. There are three types of content to focus on that we call pillar content.

1. Educational

This content will help your clients learn about your business—share industry trends, tips, tricks, product demonstrations, etc.

2. Entertaining

Creating entertaining content will keep your audience engaged. Humor is a great way to show your authentic self and gain engagement.

3. Relatable

When you can address your client’s pain points, they will feel that you really understand them. You can build the know, like, and trust factor that is so important.

The key to creative content creation is always keeping your ideal client in mind.?

1. Incorporate what you know about them and what grabs their attention and entices them to learn more about your product or services.
2. Establish and maintain empathy with their pain points. See yourself in their shoes and provide a solution to their problem.
3. Build a relationship with your audience by showing you have their best interests at heart and are ready to provide what they need. Be sure you are talking TO your audience, not AT them.
4. Continually research and refine your ideal client persona. This will help you create content that will convert your reader into a customer.
5. You can build trust and credibility with your audience using the right words, images, and tone. The know, like, and trust factor is essential for future success and growth.

A mix of content types will keep your marketing content interesting for your audience.?

1. Branded images - Your images should work with your brand and be visually appealing to grab attention.
2. Videos - videos are highly engaging and catch the attention of your viewer.
3. Blog posts and articles - written content should be interesting and valuable for your ideal audience.
4. Reels and stories - you can keep clients entertained with Instagram reels or stories. They are easy to create and effectively engage your audience.

Creative content creation should be easier when you understand what will attract your ideal client. Keep an eye on the content your competitors are sharing. Then you can create more valuable and relevant content than currently available.

And most importantly, consistently create and share content.

If you need help with creative content creation, Virtual Professional Solutions can help. Schedule a? free 20-Minute discovery call with Cindy to see how VPS can help you build your business.