How can you address inclusivity and accessibility concerns in your design pitch?
Harjeet Singh
Founder, Design Expert, Design Consultant, Helping startup’s in branding stratagy
As a seasoned graphic designer with over 15 years of experience and the founder of FRD Studio, I am committed to creating designs that are not only visually stunning but also inclusive and accessible to all users. Here’s how we ensure our designs meet these crucial criteria:
Understanding Our Audience
User-Centric Approach: At FRD Studio, we start by deeply understanding the diverse needs of our users. By developing comprehensive user personas, we ensure that our designs reflect a broad spectrum of abilities and backgrounds. For instance, we consider factors such as age, cultural background, and physical or cognitive disabilities in our design process.
Adhering to Accessibility Standards
Following Guidelines: We strictly adhere to the Web Content Accessibility Guidelines (WCAG) to ensure our designs are accessible. This includes ensuring proper color contrast for readability, providing alternative text for images, and designing for keyboard navigation to assist users with mobility impairments.
Accessibility Testing: We conduct thorough accessibility testing using both automated tools and real user feedback. This helps us identify and rectify potential barriers, ensuring our designs are usable by everyone.
Inclusive Design Practices
Design Elements: We pay close attention to design elements that enhance accessibility. For instance, we usually have high-contrast color schemes for text and backgrounds, select legible fonts, and make sure that interactive objects are easily accessible via screen readers.
Flexibility of Our Designs: Customization Options. Our designs can be personalized by the users since they are flexible in nature. They include features such as adjustable font sizes and adaptable color schemes to ensure that our designs can be modified to meet individual preferences and needs.
Illustrating Real-Life Examples
Case Studies For example, in one of our recent projects for Netcore Cloud, we incorporated numerous inclusive design strategies. The project had aspects like high contrasting visuals and instinctive navigation which improved user involvement by 30%. This case study is an example of our ability to create efficient designs that are reachable.
Interactive Prototypes: During pitching sessions, we provide interactive prototypes to show what our designs do in practice. In this way, you will see how inclusiveness and accessibility have been built into the system from scratch.
Advantages of Inclusivity
More People Can Use Your Products: With inclusive designs, it becomes easier to communicate with your audience through your products or services. This will help in increasing participation levels as well as retaining customers.
Legal and Ethical Considerations: Ensuring accessibility is not just an ethical obligation but also a legal requirement. Thus, we help clients comply with the accessibility laws to safeguard their brand reputation and unnecessary legal challenges.
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Commitment to Continuous Improvement
Feedback Integration: We appreciate user feedback incorporating it into our design process that helps us continually advance our approach to accessibility. That kind of conversation with users over time makes sure that designs keep up with changes in needs.
Staying Updated: Our team keeps itself informed on the latest wave and trends of technology for accessible computing. We go for workshops, read industry news, and learn constantly so as to present you with the most relevant solutions.
Example Pitch Segment:
"Inclusivity and Accessibility are key elements in designs at FRD Studio. In addition, we adhere to WCAG guidelines as well as conduct rigorous testing thereby meeting all users’ demands. For instance, due to our focus on accessibility, our clients had more interaction between participants and increased engagement rates during this project. Moreover, these designs have high contrast color schemes; text size can be customized while screen readers can access all content produced by your company- ensuring no one gets locked out." We’re strong believers of continuous improvement, user feedback integration, and remaining up-to-date with all the latest accessibility trends that enable us to deliver designs that meet the needs of various audiences you may have.”
By incorporating these principles in our design pitch, we can show how dedicated we are towards inclusivity and accessibility as well as highlight its brand relevance and usability. In this way, we can make sure that our designs are not only attractive but also universally accessible and interesting.
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