How can a Well Managed CMS Scale-up any Business?

In the Virtual reality world, can a business manage without having a buzz online? Certainly not. It isn't easy to imagine any business without digital footprints across Industries. No, I am not just referring to large e-commerce sites.

It can be a Consumer durable, Real estate, Investment bank, or any other. The sectors are profitable amidst the Coronavirus pandemic by making a hustle over the World Wide Web.

Wonder what is helping them scale up besides cutting edge technology? It's none other than the smart Content Management System (CMS) with an attractive user interface. Before I probe further, it's good to know about the types of CMS that are making it happen for all the unicorns and billion-dollar companies.

Noteworthy among many are as follows:-

ü Drupal

ü Joomla

ü AEM

ü Word press

ü Magneto

ü CakePHP

ü Django CMS

ü Wagtail

ü Serendipity

The list is endless. You may further categorize based on language. PHP is one of the most popular ones. The others are Java, Python, ASP.Net, Perl, RubyonRails, ColdFusion, etc. Furthermore, you can explore the open-source and paid CMS's.

You may be amazed to know how some of the well-known brands are consistently growing by making use of these CMS. Some of them are PepsiCo, Nestle, Unilever, Airtel, Reliance, Procter & Gamble, Starbucks, and many more. You think of any big-name; almost all are using the CMS in one way or another.

Why is a CMS Strategist the Game Changer?

Irrespective of the CMS you choose, unless you have a subject matter expert who can give it the desired shape; it's like a vehicle without fuel. Besides that, you need remarkable content that can communicate with the target audience.

The ultimate objective of the CMS should be creating an online replica of the business offerings. It can be possible by the business awareness of all the stakeholders. They can be a content writer, marketer, strategist, Quality analyst, developer, or a Project manager.

One person can wear many hats too by performing multi-tasking, but that may be a time-consuming process. A team can always ease the burden and help to shape the business through the chosen CMS. There may not be a good or bad content management system. It's just the ultimate website architect that can help you choose the one.

All you may need to focus on is an excellent content author who can further use the right content at the right place.

Now you are all set to get set going with your business requirements. If you feel that your current CMS is not up to the mark, consider migrating to the other. With the right set of content strategists and project managers, it will be a piece of cake.

At the same time, it will turn out to be bliss for your business as most customers make their decisions based on UI * UX of your website that is directly proportionate to the chosen CMS and the published content by the subject matter experts.

Do you agree less or have some further valuable inputs than feel free to share.