How Can Website Traffic Analysis Improve Your Website? (3 Best Tools)

You’ve finished creating your website! Yay! Now, you might be wondering if conducting a website traffic analysis will help you improve your website even further.

Take it from us: it is a great tool to have in your marketing arsenal but it can be a tedious job!

It is vital to your website (and business). If you’re not convinced yet, we’re here to explain what it is, how it works and some tools you can use to help!

What is website traffic analysis?

The process of collecting and interpreting key data points that describe web traffic to and from your site is known as website traffic analysis. Web traffic contains key information about every user that visits your site, and pattern models can be used to identify potential flaws in your web design.

The more information that you have about how visitors interact with your website, the easier it will be to fine-tune your messaging and marketing efforts. – Cool, right?

How does website traffic analysis work?

Knowing where your traffic is coming from is critical to understanding how the rest of the world perceives - or discovers - your website. Depending on the platform, the source of traffic will be labelled in your analytics software as “Google”, “Yahoo Search”, and so on. Use this information to assess the success of your previous campaigns. The distinction between page views, visits, and unique visitors can be extremely useful in determining which content works and which isn’t working so well. Organic traffic and referral sources are excellent metrics for gauging the success of a content-generating website.

If you're running regularly paid campaigns, make sure to analyse the different channels you are paying to feature on – whether it be social media, Google Ads or other paid channels.?

The percentage of people who have viewed a page and then “bounced off”, or left the site, is referred to as the bounce rate. Your overall bounce rate should begin to decrease as your address the pages with high bounce rates (and make changes based on analysis).

Time spent on your website is an excellent indicator of which content works and which doesn't; pages with less time spent overall may require editing. Goals are another clever way to analyse what your website traffic is doing.

Start reviewing how well your “accountable” call to action is performing - if you haven't already set up goal tracking on all of them. By analysing how many completed goals are tracked, you will quickly identify the call to action that may need to be tweaked. Get the know the way around your analytics software and begin by looking for the reports mentioned above. Then, make a start on setting some achievable goals - this could be as simple as increasing the number of unique visitors, lowering your bounce rate, or simply attempting to increase the time spent on the page (which are all great metrics for measuring the success of your website).

3 Best Website Traffic Analysis Tools

Many free and paid tools are available for traffic analysis. If you want to complete a thorough analysis, we recommend using at least 2 different tools. You can fill in the blanks and receive more accurate traffic numbers.?

Having said that, here are 3 of the best website traffic analysis tools you can look into:

SEMRush

Semrush is an all-in-one traffic analysis and competition research tool. The Traffic Analytics tab displays the total number of unique visitors, total visits, average visit duration, number of page views, and bounce rate. Bulk Traffic Analysis allows you to examine traffic levels for multiple competitors at the same time. This tool is used by WPBeginner for keyword research, tracking keyword rankings, and much more.

SimilarWeb

SimilarWeb is an online website traffic analyser that provides a snapshot of your competitor's traffic. You'll receive a detailed breakdown of the site's audience, what other sites they like, and the top referring sites. The free version of the tool provides useful traffic data; if you require more detailed reports, then you can create an enterprise account.

Google Search Console

Google Search Console is a free Google tool for analysing search engine traffic. It displays the number of impressions, clicks, click-through rate (CTR), and the average search engine position for your keywords. This allows you to see which keywords you’re ranking for and how much traffic they are bringing in and out.

Conclusion

There’s no denying that website traffic analysis is vital to your business.? If people aren’t using your website or app, you’ll need to figure out the problem — and locate solutions. You should begin by looking at how people interact with your site. Whether you’re working on a startup e-Commer store, trying to grow a blog, or tackling another big project it’s critical to have relevant information that accurately represents your user base and their behaviour.

Are you looking for experts that can handle your website traffic analysis and improve your website accordingly?

Don't look any further – Team Elephant is here for you!

Elephant in the Boardroom is a full-service Web Design and Development Agency in Melbourne that can help your website not only do well but do better than before. We know what it takes to make a good impression on your audience with a professionally designed website that is optimised for leads and conversions.

Get in touch with our Web Design experts in Melbourne and let's start recalibrating your site for success.