How Can Web3 Marketers Capitalize on Telegram's TON-Powered Advertising Ecosystem?

Telegram's launch of a new advertising platform, powered by The Open Network (TON) for seamless crypto payments, has opened up exciting opportunities for Web3 marketers. As a leading Web3 marketing agency, Growing3 recognizes the immense potential of this development and shares insights on how to capitalize on this trend effectively.

Key Benefits of Telegram's TON-Powered Advertising for Web3 Marketers

1. Tapping into a Massive, Crypto-Savvy User Base: With over 800 million active users, many of whom are well-versed in cryptocurrencies, Telegram offers a vast audience for your Web3 marketing campaigns.

2. Seamless Web3 Integration: TON's native integration with Telegram enables crypto payments for advertising, effectively bridging the gap between Web2 and Web3, making it easier to reach potential adopters.

3. Precision Micro-targeting Capabilities: Telegram's unique channel and group structure allows for highly targeted audience segmentation, ensuring your ads reach the right people within the crypto and Web3 space.

4. Innovative Token-Powered Advertising Models: The integration of TON presents opportunities to explore new advertising models, such as token-based incentives or rewards for user engagement.

Strategic Approaches to Maximize the Impact of Your Telegram Advertising

1. Building Engaged Communities: Create and nurture Telegram groups and channels centered around your Web3 project, fostering a sense of community and loyalty among your target audience.

2. Leveraging Sponsored Messages: Utilize Telegram's official ad platform to reach users across public channels, with the added benefit of TON payment options for a seamless Web3 experience.

3. Interactive Chatbot Marketing: Develop engaging chatbots for interactive marketing and customer support, potentially integrating TON for streamlined transactions and enhanced user experience.

4. Collaborating with Influential Figures: Partner with Telegram influencers who have large followings in crypto-focused channels to amplify your message and tap into their established credibility.

Case Study: Growing3's Influencer Feature for TON Ecosystem

Harness the power of Telegram's TON-powered advertising ecosystem with Growing3. Our Web3 targeting platform empowers you to create highly effective campaigns that resonate with Telegram's crypto-savvy user base. Ready to take your Telegram advertising to the next level? Sign up for Growing3's influencer search tool today and discover how easy it is to identify and connect with the most influential voices discussing the TON ecosystem.

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Step-by-Step Process with Growing3

Leveraging the Wallet Selector for Audience Targeting

We’ve integrated a vast array of on-chain data from blockchains like Ethereum and Polygon. With our repository featuring on-chain wallet addresses, you gain access to a wealth of information.

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Usage: Utilize the Wallet Selector to identify wallets holding over 200 ETH and with past interactions on Uniswap or dYdX, targeting those actively engaged in the DeFi market.

1. Start with Category Selection: Begin by choosing the appropriate categories relevant to your target audience.

2. Advanced Filters for Precise Targeting:

• Token Selection: Use the dropdown menu to select specific on-chain tokens, with options including top tokens by TVL and their USD values.
• Set Token Conditions: Apply filters like 'Greater than', 'Less than', 'Between', or 'Top N' to refine your search based on wallet token assets.
• Interaction Time Frame: Choose the period of wallet interactions, with options ranging from yesterday to the past 60 days.
• Contract Address Filters: Input specific contract addresses and choose between 'interact with' or 'not interact with' options for precise audience inclusion or exclusion.

3. Combine Multiple Conditions:

Utilize the 'Relations within the filters' feature to define whether the selected conditions should intersect (AND) or combine (OR).

4. Estimate and Finalize Audience:

After setting the advanced filters, the system provides an estimated count of potential wallet accounts that match these conditions. This helps in fine-tuning your audience selection for targeted marketing campaigns.

Executing Targeted Advertisements with Ads Audience

Next, we focus on launching a targeted ad campaign directed at the selected addresses.

Usage: By syncing your wallet list with Twitter's ad platform using the Ad Audience feature, your ads are now directly targeted at a financially savvy audience, increasing the potential for engagement.

1. Initiate Audience Creation:

Click on "New Audience" in Growing3 and fill in the basic information.

2. Select and Combine Wallet Cohorts:

Choose and merge relevant wallet cohorts to form your audience base.

3. Choose 'Influencer Batch' Option:

Select this to generate a list of influencers followed by your wallet cohorts.

4. Finalize and Sync to Twitter:

After creating the audience, link your Growing3 audience to your Twitter Ads account.

5. Launch Your Campaign:

Set up and launch your targeted ad campaign on Twitter, ensuring it aligns with your marketing objectives.

Expanding Reach with Influencer Matcher

Amplifying your campaign’s reach is critical, and this is where the Influencer Matcher comes into play. Influencers in the crypto space can significantly boost your campaign’s visibility.

Usage: Using the Influencer Matcher, you find and connect with influencers who have a strong presence in the DeFi community, enhancing your campaign's reach and credibility through their endorsements.

1. Comprehensive Influencer Search:

• User Info: Begin by searching based on influencers' Twitter details like usernames, display names, and bios to find those aligning with your brand values.
• Tweet Behavior Analysis: Utilize AI to review the past 90 days of an influencer’s tweets. Input specific search terms to discover influencers whose posting habits match your campaign requirements.
• Finding Similar Niches: Use the 'similar niche' tool to benchmark against a chosen influencer. Input the URL of this influencer, and the system identifies others with similar audiences and content styles.

2. Creating and Managing Influencer Lists:

• After identifying potential influencers, add them to your list either one by one or in batches for efficiency.
• Access detailed insights for each influencer by clicking the eye symbol, offering a deeper understanding of their social media influence and audience engagement.

3. Campaign Integration and Outreach:

• You can select influencers from your curated list to engage with for your campaign.
• Use Growing3 to create and customize email templates for sending out bulk collaboration invites, streamlining the outreach process and saving time on individual communications.

In conclusion, Growing3 offers an innovative and streamlined approach to Web3 marketing. By utilizing its powerful features like Wallet Selector and Influencer Matcher, marketers can not only identify but also engage with their ideal audience more effectively than ever.

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