How Can We Use Facebook as a Digital Marketing Tool? Scope and Demand

How Can We Use Facebook as a Digital Marketing Tool? Scope and Demand

Introduction

Digital Marketing integrates the marketing of goods and services using digital technology and digital tools. In this context, it will be worth noting that with the advent of Web 2.0 or social media, marketers now have the opportunity to take advantage of the opportunities offered by digital marketing through social media platforms such as?Facebook.

This article explores the advantages and disadvantages of using Facebook's digital marketing and discusses various issues surrounding this concept.?

Before we get into the discussion, it would be good to note that the unparalleled access to the large consumer domain offered by Facebook makes it a good choice for advertisers especially those in the consumer goods business and?FMCG?or Fast Consumer Goods.

This is because Facebook has a combined user base of over a billion people and reaches almost one in four adults in the United States alone.?

Apart from this, Facebook's use in emerging markets is very high as estimates suggest that of the 80 percent of Facebook users outside the?United States, about half of them are active users who make the content of the product platform look “noisy. the world of communication ”.

Advantages of Using Facebook

Continuing with the points mentioned above, it is indeed true that Facebook offers access and reach to marketers, especially those working on small budgets, as they do not have to spend big money on expensive marketing campaigns.

Moreover, unlike the mainstream media where the success and effectiveness of a marketing campaign cannot be directly measured and instead, using reading or viewing metrics, Facebook marketing can be measured by its performance as clicking and converting eyeballs to purchase is readily available.

In addition, Facebook provides an unprecedented opportunity for advertisers to target a global audience and at the same time, consider local features. In other words, this means that marketers can create campaigns, which have a global theme and at the same time can reach local audiences.

The integration of access to multiple viewers without compromising on local customers means that Facebook becomes a popular social media platform compared to Twitter and Instagram which is more focused on their reach.?

Additionally, "distance death" and removal of local news means that local and local restrictions do not exist with?Facebook Digital Marketing.?

Companies like?Coca-Cola?and?Starbucks?have used the power of Facebook to integrate it with their marketing strategies to achieve effective customer access.

Downsides of Using Facebook

Yes, there is a decline in the use of Facebook as a marketing tool and this includes the speed at which bad advertising can travel around the world in an instant.?

For example, a jealous competitor or unsatisfied employee may post negative comments or information about a product or product and consider the ways in which “ordinary people” speak within hours and even minutes, as well as advertisers. and companies should always be aware of what is being said and commented on about their products.?

The point to note here is that by the time, the market, the company representative who came up with the decision, or the opposition to negative ideas or advertising, the damage would have been done.?

Apart from this, using Facebook as a digital marketing tool means that instant gratification is commonplace instead of any ongoing product communication.

This allows users (mostly Generation Y) to develop product ideas in a shallow and uplifting way which means less attention to deep thinking and dynamic advertising as it does to mainstream media.

Other Issues to be Considered

We have considered the benefits and risks of using Facebook Digital Marketing. Apart from this, some news likes Facebook.?

For example, Facebook marketing is easy and inexpensive compared to traditional media as all one needs to do is integrate Facebook with the company's online marketing strategy and create a fan page or a dedicated page in addition to providing targeted messages. part of consumers.

In addition, marketing on Facebook can bring additional benefits as can be seen in the company's recent attacks on e-Commerce and m-Commerce.

This has long been a sticky point between Facebook and its corporate clients, as the latter wants to be the first to incorporate these features into the overall strategy.